Organic Social Media Manager

🕒 September 23

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Winona

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🛍️ eCommerce

☁️ SaaS

Healthcare • eCommerce • SaaS

Winona is an online platform that appears to be experiencing technical difficulties at the moment. The platform invites users to use a search box to find what they are looking for, suggesting it serves as a resource or information service online. With a homepage link provided, it implies a web-based service orientated towards aiding users in finding specific information or services.

📋 Description

• Own posting strategy across all owned channels, including cadence, frequency, timing, sequencing, and platform-specific publishing conventions • Build and maintain the rolling content calendar, determine content mix and formats, and execute publishing • Ensure live content remains accurate and current, correcting affected posts when product details, prices, or claims change • Plan, originate or adapt, and publish content for Winona brand persona accounts with distinct voices and cadences • Develop concepts and create detailed ClickUp production tickets containing concepts, hooks, scripts or talking points, format specifications, references, and intended outcomes • Identify and adapt paid-media, ambassador, and other-channel content for organic social • Select suitable assets, rework hooks and captions, and pace repurposed content to avoid a recycled-advertising feel • Own caption strategy and draft hooks and captions using AI tools; submit drafts to Copy for editorial review • Proactively engage with creators, practitioners, menopause advocates, adjacent brands, and relevant audience conversations to build reach and relationships • Route inbound comments and direct messages to Patient Services and immediately escalate reputationally sensitive matters to the Head of Social • Hand relationships progressing toward paid partnerships to the Paid team • Deliver regular KPI performance reporting covering results, drivers, and recommended tests • Escalate anomalous performance when identified • Work within channel strategy set by the Head of Social; paid social strategy, buying, budget management, and influencer program management are out of scope

🎯 Requirements

• 3–5 years managing organic social for a brand or agency, with a presentable body of work and ability to explain the reasoning behind it • Demonstrated strength in creative briefing, including concepts, hooks, scripts, format specifications, and reference material • Strong editorial eye for short-form video; ability to direct others effectively • Strong copywriting, particularly hooks, captions, and conversational engagement • Practical fluency with AI writing tools and editorial judgment • Thorough working knowledge of Instagram and TikTok mechanics, including formats, audio, algorithm behavior, and current performance trends • Daily short-form-first presence on Instagram, TikTok, and Facebook • Consistent cadence on YouTube Shorts, X, and Pinterest • Ability to use a distinct corporate register for LinkedIn • Ability to provide substantive, disclosed long-form answers on Quora • Disciplined listening-only monitoring on Reddit; no posting without explicit sign-off • Strong analytical skills and ability to interpret performance reporting • Proven reliability with a fixed publishing schedule and live audience • Ability to write and publish in multiple distinct voices while maintaining separate persona accounts • Experience with ClickUp tickets and production workflows • Strongly preferred: experience in healthcare, telehealth, supplements, or wellness • Strongly preferred: account growth driven by outbound engagement and creator relationships • Strongly preferred: familiarity with menopause, perimenopause, or women's midlife health • Ability to work core business hours aligned with Central and Eastern Time (CST/EST)

🏖️ Benefits

• Remote-first, work wherever you choose • Unlimited paid time off • Paid non-working holidays per country of residence • Medical, dental, and vision insurance (US-W2) • Referral bonuses • Financial support for online courses • Fun and casual work environment • Employee engagement activities and virtual gatherings • Diverse, global team