Cambium Learning Group
Education • Artificial Intelligence
Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.
501 - 1000 employees
Founded 2009
đź“š Education
🤖 Artificial Intelligence
Vice President - Marketing
Job not on LinkedIn
January 24
Cambium Learning Group
Education • Artificial Intelligence
Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.
501 - 1000 employees
Founded 2009
đź“š Education
🤖 Artificial Intelligence
đź“‹ Description
• Learning A-Z is a standard-bearer in EdTech with a storied history, excellent brand awareness in schools, and best-in-class customer satisfaction. • The VP of Marketing plays a key role in the evolution and elevation of Learning A-Z as an essential part of every K-6 classroom. • This individual will help champion a re-imagination of the Learning A-Z brand and value story. • The VP of Marketing serves as a vital member of the senior leadership team, supporting the overall organization's strategy and direction. • They explain the logic of decisions clearly, growing consensus within the organization and enabling the Marketing team to leverage data in their roles. • The VP of Marketing is responsible for recruiting, retaining, developing, and supporting talented marketing professionals.
🎯 Requirements
• 10+ years of marketing experience, with a minimum of 5 years leading high-performing marketing teams within the edtech industry. • K-6 literacy experience preferred. • Prior success in EdTech SaaS-driven companies with a deep understanding of digital marketing, Account-Based Marketing (ABM) strategies and e-commerce experiences. • Experience with Martech and marketing automation to scale execution. • Strong brand-building experience tied back to overall financial targets and company performance. • Expert-level command of product marketing (messaging, product launches, strategy, etc.) • Strong knowledge of all metrics that measure marketing effectiveness (ACV, NPS, CAC, Churn, CPA, attribution models, average customer spend, ROAS, other customer-focused metrics, PS etc.) • Leverages metrics and data to drive decision-making. • Experience building strategies across multiple marketing channels, including product marketing, customer marketing, ABM, and eCommerce. • Holistic full-funnel marketer with experience scaling digital and non-digital channels that drive growth. • Experience with international education marketing is a plus. • Direct experience with product launches. • Master communicator and cross-functional collaborator.
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