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Area Sales Manager - On-Trade

🕒 June 17

đŸ‡«đŸ‡· France – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

đŸ—ŁïžđŸ‡«đŸ‡· French Required

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Logo of Campari Group

Campari Group

1001 - 5000 employees

Founded 1860

đŸ‘„ B2C

🛒 Retail

B2C ‱ Retail ‱ Food & Beverage

Campari Group is a prominent global beverage company known for its extensive portfolio of more than 50 premium and super premium brands, including famous names like Campari, Aperol, and Wild Turkey. The group emphasizes sustainability and responsible alcohol serving through initiatives like the Bartender Hero program, while actively participating in cultural events such as the Academy Awards. With a strong commitment to environmental conservation and a focus on delivering memorable experiences, Campari Group is a significant player in the spirits industry.

📋 Description

‱ Develop sales (volume, sales/revenue, distribution coverage) of Campari France portfolio brands with HoReCa clients, independent wine merchants, distributors and cash & carry wholesalers, while complying with prescriber channel procedures and commercial policy. ‱ Build and maintain a sustainable customer base of HoReCa accounts and independent wine retailers through targeted action plans and promotional programs. ‱ Develop local business with distributors and cash & carry wholesalers, in line with national agreements negotiated by National Accounts Management. ‱ Ensure implementation of the Resale Action Plan (PAR) and guarantee the proper use and optimization of resources and investments at customer locations. ‱ Conduct regular, structured customer visits and report activities via entries in the Phoenix CRM system. ‱ Maintain and update the customer database, ensuring all clients are correctly recorded and documented. ‱ Ensure brand visibility using generic POS materials (PLV) or specific tools (e.g., window displays). ‱ Organize accompaniment tours with wholesalers’ sales teams to support promotional plans and listed brands. ‱ Monitor competitors and provide regular feedback to your line manager. ‱ Respect delegated commercial and marketing budgets and expense allowances entrusted to you. ‱ Actively and constructively participate in all commercial meetings and training sessions organized by the Regional Director.

🎯 Requirements

‱ Experience in the beverage industry and with the prescriber channel (on-trade/HoReCa). ‱ Curiosity and empathy. ‱ Strong product knowledge. ‱ Sales methods and techniques. ‱ Ability to work autonomously while respecting an established framework. ‱ Rigor and attention to detail.

đŸ–ïž Benefits

‱ Our commitment to diversity and inclusion: At Campari Group, we believe in creating value together and view diversity in all its forms as a source of enrichment. Our employment policies and practices ensure we are committed to providing equal employment opportunities in all aspects of employment, without regard to race, religion or belief, color, national origin, ancestry, physical disability, mental disability, health condition, genetic information, marital status, sex, sexual orientation, gender identity or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

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