Paid Search Manager – Shopping

Job not on LinkedIn

November 19

🌽 Illinois – Remote

Although this job is listed in Illinois, this company may be open to hiring remote in other states.

💵 $103.2k - $150.5k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Camping World

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Retail • Transport • B2C

Camping World is a leading retailer specializing in recreational vehicles (RVs), camping gear, and outdoor equipment. The company offers an extensive range of products and services for RV sales, maintenance, and camping supplies. With over 185 locations, Camping World provides customers with access to RVs for purchase or rent, RV maintenance and repair services, and a wide array of camping and outdoor supplies ranging from furniture and appliances to safety equipment and gear for outdoor activities. The company also offers membership services for additional benefits.

10,000+ employees

Founded 1966

🛒 Retail

🚗 Transport

👥 B2C

💰 Venture Round on 2013-07

📋 Description

• Develop and execute comprehensive paid shopping strategies across Google Ads and Microsoft Advertising platforms • Lead channel expansion initiatives, evaluating new shopping platforms and opportunities for growth • Establish performance benchmarks, KPIs, and measurement frameworks for shopping campaigns • Optimize SA360 configurations, automated bidding strategies, and cross-platform reporting • Implement advanced SA360 features including floodlight tracking, audience targeting, and automated rules • Oversee shopping campaign performance across Google Ads and Microsoft Advertising platforms • Develop and implement advanced bidding strategies, including Smart Bidding and automated bid management • Manage and mentor the Senior Paid Search Specialist (Shopping Ads) and other team members • Utilize advanced SQL, Python, or R for complex data analysis and campaign optimization • Partner with product and eCommerce teams to ensure feed accuracy and product catalog optimization

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field • 7+ years of experience managing shopping ad campaigns in Google Ads and Microsoft Advertising • 2+ years of hands-on experience with SA360 platform management and optimization • Proven track record of team leadership and management experience • Advanced proficiency in SQL and data analysis tools (Excel, Google Analytics, etc.) • Deep understanding of Google Merchant Center and Microsoft Merchant Center • Experience with feed management platforms (Feedonomics, DataFeedWatch, etc.) • Strong analytical skills with ability to translate data into actionable insights.

🏖️ Benefits

• Paid Time Off • 401(k) • Employee Assistance Program • Good Sam Roadside Assistance • Discounts • Paid parental leave (if eligibility is met) • Tuition Reimbursement (if eligibility is met) • On the job training opportunities • Comprehensive benefit package including medical, dental, vision and more!