Marketing Data Ops Specialist

3 days ago

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Canals

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Artificial Intelligence • Enterprise • Distribution

Canals is an AI-driven tool designed to enhance efficiency in distribution and order processing for sales, accounting, and procurement teams. It automates tasks like sales order entry and invoice processing, transforming customer emails into actionable quotes and orders without the need for templates. Canals is built specifically for various distribution verticals including electrical, plumbing, HVAC, and industrial sectors, helping teams save time and increase accuracy in their workflows. As users engage with the platform, the AI continues to improve its performance and adapt to specific business needs, ensuring better service for customers and vendors alike.

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

📋 Description

• Own the marketing data strategy and tech stack to enable targeted, personalized campaigns and performance reporting, balancing data requirements and efficiency. • Gather, clean, enrich, and integrate data from multiple sources (databases, spreadsheets, analytics tools, ad platforms, etc.) into Hubspot, ensuring accuracy and consistency. • Set up and manage the flow of data between Hubspot and other tools, e.g., sales automation, ABM platforms, for timely action. • Research, vet, and manage data sources and tools to support programmatic campaign ideas and improve efficiency. • Identify relevant trends and performance drivers, support the measurement of campaigns and experiments, and provide recommendations to improve results. • Provide analysis to inform strategic projects, such as TAM identification and segmentation, sales territory creation, and pipeline modeling. • Maintain CRM data hygiene, workflow automations, and reporting dashboards for marketing and sales.

🎯 Requirements

• 3+ years of experience in data management, marketing/revenue operations, or a related field, preferably at a B2B SaaS early-stage startup. • Expert, hands-on proficiency in Hubspot CRM, automation and reporting tools. • Working familiarity with technical integration options, e.g., APIs, webhooks, and demonstrated collaboration with Engineering teams on integrations and automation. • Curious, structured, and proactive thinker who thrives on bringing order to complexity and enabling data-driven marketing at scale. • Strong analytical and problem-solving abilities, with a keen eye for detail. • Proven ability to work collaboratively in a fast-paced, dynamic environment.

🏖️ Benefits

• Bootstrapped and profitable — stability without venture chaos. • Clear impact — your work directly influences growth, adoption, and customer success. • Tight-knit, high-velocity team — collaborate closely with founders and engineers. • Remote-first, flexible environment across North and South America. • Creative ownership — freedom to experiment, build, and shape our story.