Senior Manager, Field Marketing

November 3

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎡 Marketing

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Candescent

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Fintech • Banking • SaaS

Candescent is a digital-first, intelligence-driven banking platform that helps banks and credit unions modernize account opening, digital banking, branch interactions and operations. It provides cloud-native onboarding and sales tools, fraud and security management, unified data and analytics, marketing/communications, card and money management, developer tools, and a curated marketplace of partner solutions to improve engagement, compliance, and financial wellness for consumer and business customers.

1001 - 5000 employees

Founded 2024

💳 Fintech

🏦 Banking

☁️ SaaS

📋 Description

• Partner with Sales Leadership: Collaborate with the VP of New Partner Sales and their team to align marketing strategies with territory plans, target accounts, and growth priorities. • Plan & Execute Field Programs: Design and deliver integrated regional marketing programs—including in-person events, executive roundtables, digital activations, and partner engagements—that generate pipeline and progress key opportunities. • Account & Territory Focus: Translate account-based strategies into localized, sales-aligned plays that create awareness and engagement within high-priority financial institutions. • Campaign Integration: Work with Campaigns/ABM and Customer Marketing peers to ensure field programs are connected to broader marketing initiatives, brand moments, and client advocacy programs. • Pipeline Acceleration: Collaborate with Sales to follow up on event and campaign leads, measure conversion, and report on ROI. • Brand Stewardship: Ensure every Candescent experience in-market reflects our brand promise—Experience-Led. Intelligence-Driven. • Continuous Improvement: Analyze performance metrics and feedback to refine strategies, ensuring programs deliver measurable impact on revenue outcomes. • Data-Driven Growth: Define KPIs, measure impact, and continuously optimize campaigns for efficiency and effectiveness. • Team Leadership: Build and mentor a high-performing team across demand, field, ABM, and customer marketing disciplines.

🎯 Requirements

• 7–10 years of experience in B2B field marketing, demand generation, or event-driven pipeline programs—ideally in SaaS, fintech, or enterprise software. • Proven success partnering closely with sales to deliver pipeline-driving field programs. • Experience executing multi-channel marketing programs across in-person, digital, and hybrid experiences. • Strong project management and collaboration skills with the ability to influence across teams. • Analytical mindset and comfort with metrics, ROI reporting, and marketing automation tools. • A creative, hands-on approach—comfortable both building programs and rolling up sleeves to execute them. • Alignment with Candescent’s values and purpose: driving intelligent banking experiences that help financial institutions and their communities thrive.

🏖️ Benefits

• Health insurance • Flexible work arrangements