SEO Country Lead, UK

6 hours ago

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Canva

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SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

📋 Description

• Lead the end-to-end SEO strategy and execution for the UK market, aligning with Canva’s global strategy while tailoring it to local search behaviours, language nuances, and competitive dynamics. • Collaborate closely with Canva’s core SEO teams to ensure alignment across international priorities, share insights, and scale best practices. • Partner cross-functionally with designers, engineers, data analysts, and operations managers to deliver seamless execution and continuous optimisation across UX, site performance, and reporting. • Collaborate with content, localisation, and outreach specialists to ensure UK pages are high-quality, optimised, and locally relevant. • Direct all pillars of SEO - technical, content, and link authority - for the local website to ensure Canva maintains and grows organic visibility across millions of users in the UK. • Build and launch pages directly in the Canva CMS, ensuring new content is fully optimised for target keywords, follows best-in-class on-page practices, and supports broader site architecture goals. • Set and own performance targets, using data to guide priorities, optimise continuously, and report measurable growth outcomes. • Oversee technical site health - monitoring crawl efficiency, site performance, and structured data accuracy, and driving engineering collaboration to maintain world-class SEO hygiene. • Lead UK link-building and authority growth initiatives, applying advanced outreach strategies and scalable frameworks to strengthen Canva’s presence in key niches. • Represent the UK to the global SEO team, ensuring international priorities are translated to local market insights and that our global frameworks are effectively executed in-market. • Champion SEO excellence, mentoring specialists, and fostering a culture of experimentation and measurable impact.

🎯 Requirements

• Proven success leading large-scale SEO programs for enterprise websites (500+ pages) with measurable growth outcomes. • Expert-level knowledge across technical SEO, content strategy, and authority building - and a clear understanding of how they combine to drive organic success. • Hands-on execution ability - comfortable building, publishing, and optimising pages within a CMS environment. • Strategic and analytical mindset, with the ability to interpret data, identify trends, and convert insights into actionable plans. • Experience managing and mentoring SEO teams, ensuring alignment, accountability, and performance. • Proficiency with enterprise SEO tools, including Google Analytics, Mode, Looker, Search Console, Ahrefs, Dragon Metrics, Screaming Frog, and Botify. • Strong communicator and influencer, able to champion SEO priorities across marketing, engineering, and product functions.

🏖️ Benefits

• Equity packages – we want our success to be yours too • Inclusive parental leave policy that supports all parents & carers • Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more • Flexible leave options that let you recharge or take time to give back