Online Social Marketing Specialist

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May 15

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Capgemini

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Enterprise • Artificial Intelligence • Cybersecurity

Capgemini is a global leader in partnering with businesses to transform and manage their operations by harnessing the power of technology. With expertise across a wide array of industries such as aerospace, automotive, banking, and healthcare, Capgemini provides a constantly evolving portfolio of services to meet the ever-changing needs of their clients. Their offerings include cloud, cybersecurity, data and artificial intelligence, and enterprise management, among others. Capgemini also emphasizes innovation and sustainability, helping companies achieve digital transformation while promoting environmental and social responsibility. Additionally, Capgemini provides career opportunities across various levels and professions, encouraging innovation and diversity in its workforce.

10,000+ employees

Founded 1967

🏢 Enterprise

🤖 Artificial Intelligence

🔒 Cybersecurity

📋 Description

• Capgemini is seeking a highly motivated and creative Online & Social Marketing Specialist for a top 10 US Insurance Carrier. • Our client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). • They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. • Finally, our client is part of one the largest Insurance Groups in the world. • Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. • Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating the overall effectiveness of key campaigns. • Leads end to end build-out of paid display and social campaigns (i.e. DV360, Facebook, etc.). • Manages ongoing data reporting and analyzes weekly campaign performance to feed into management reporting. • Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast. • Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads.

🎯 Requirements

• Bachelor's degree in marketing, Business, or a related field. • English proficiency (resumes must be forwarded in English) • Proven experience with Braze or similar marketing automation platforms. • Salesforce Marketing Cloud • Strong understanding of customer journey mapping and lifecycle marketing. • Excellent analytical skills with the ability to interpret data and make data-driven decisions. • Proficiency in HTML, CSS, and basic coding for email templates. • Strong project management skills with the ability to manage multiple campaigns simultaneously. • Excellent communication and collaboration skills. • Ability to manage and implement several marketing campaigns.

🏖️ Benefits

• his position comes with competitive compensation and benefits package: • Competitive salary and performance-based bonuses • Comprehensive benefits package • Career development and training opportunities • Flexible work arrangements (remote and/or office-based) • Dynamic and inclusive work culture within a globally renowned group • Private Health Insurance • Pension Plan • Paid Time Off • Training & Development