Senior Manager, Digital Content Strategy, Organic Growth

November 20

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

💵 $155.3k - $212.7k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

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Capital One

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Banking • Fintech • Finance

Capital One is a leading financial services company that specializes in offering credit cards, auto loans, banking, and savings accounts. With a focus on innovation and technology, Capital One aims to change banking for good by providing customer-friendly solutions and fostering a diverse and inclusive workforce. The company is known for its commitment to creating a positive impact in the banking industry through advanced digital tools and customer service excellence.

10,000+ employees

🏦 Banking

💳 Fintech

💸 Finance

💰 Post-IPO Equity on 2023-05

📋 Description

• Own the roadmap for organic growth targeting top rankings on Google and AI platforms. • Partner with Development to implement advanced structured data and knowledge graphs. • Collaborate with Content and Product teams to structure information specifically to answer complex user prompts. • Orchestrate strategies to gain mentions on high-authority industry sites and review platforms. • Define and track success metrics beyond traditional clicks, focusing on citation frequency and high-intent traffic quality. • Act as the bridge between Product, Design, and Content to ensure a high-performing digital product that drives ROI.

🎯 Requirements

• At least 7 years of strategic search experience in digital strategy, SEO, or content marketing • Bachelor’s, Master’s, or PhD in quantitative fields (such as Engineering, CS, Economics) or MBA with quantitative focus. • Deep understanding of how Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) systems retrieve and cite information. • Proven ability to optimize content for 'Answer Engines' (Perplexity, ChatGPT, Gemini). • Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles. • Experience driving off-page visibility through digital PR, backlink strategies, and influence marketing. • Collaborate effectively with Product Marketers, Product Managers, Developers, and Designers. • Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and ability to define and track new KPIs related to AI visibility. • Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.

🏖️ Benefits

• Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being.