Marketing Growth Lead – Premium Tobacco

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November 26

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Grape Collective

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B2B • Marketing • Retail

Grape Collective is a leading private company that specializes in building and distributing premium brands in the European markets. They provide a comprehensive range of services including logistics, storage, marketing, and customs services, enhancing their capability to effectively distribute various products ranging from luxury goods to beauty products. Grape Collective is recognized for its commitment to high-quality service and modern infrastructure, ensuring that the brands they represent are well positioned in the market.

1 - 10 employees

Founded 2013

🤝 B2B

🛒 Retail

📋 Description

• Lead global brand growth for our in-house young premium cigar brands across international markets. • Drive an integrated marketing strategy across all channels: social media, email, trade marketing, exhibitions, online store content, and HubSpot. • Oversee digital marketing (SEO, PPC, Meta/Google Ads, influencers, eCommerce) with full compliance for restricted-promotion brands. • Shape and protect brand identity through consistent visuals, storytelling, and premium positioning across all regions. • Manage the marketing function end-to-end — team leadership, agency coordination, trade marketing execution, cross-functional collaboration, budget ownership, and performance reporting.

🎯 Requirements

• 5–7+ years of senior marketing experience (Marketing Director, Head of Marketing, Senior Brand Manager), ideally within restricted industries (cigars/tobacco, alcohol, luxury, CBD). • Proven expertise in digital marketing (Meta Ads, Google Ads, SEO, analytics, content marketing) and growing young brands into strong market players. • Strong background in brand building, storytelling, and visual identity across international markets. • Experience leading teams and managing agencies, with excellent leadership, communication, and project management skills. • Fluent English (C1+); Spanish, Russian, or another European language is a plus. • Highly data-driven, comfortable with KPIs, reporting, and performance optimization. • Thrives in a fast-scaling, entrepreneurial environment with an ownership mindset, adaptability, and accountability.

🏖️ Benefits

• Competitive pay: $3,000–$3,500 gross/month on a B2B contract, plus quarterly performance bonuses. • Fully remote role within the CET time zone. • Career growth: Opportunity to take on more responsibility and grow within the Marketing team. • Cross-functional exposure: Collaborate directly with executive leadership and international teams. • Fast-impact environment: Join a growing company where you can build, improve, and make a real difference from day one.