Product Marketing Director

Job not on LinkedIn

October 21

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $200k - $250k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Cardlytics

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Fintech • Advertising • B2B

Cardlytics is a company that operates a digital advertising platform integrated into banks’ digital channels. This platform is designed to drive incremental sales and provide a comprehensive understanding of consumer spending behavior through purchase intelligence. Cardlytics helps marketers and banks by offering insights into consumer spend and trends, allowing for targeted marketing campaigns. The company collaborates with top banks in the US and UK to deliver personalized rewards programs to consumers, enhancing customer loyalty and digital engagement. Cardlytics effectively links advertisers with bank customers, utilizing purchase data to create impactful marketing strategies.

201 - 500 employees

Founded 2010

💳 Fintech

🤝 B2B

💰 $11.9M Series G on 2017-05

📋 Description

• Work closely with cross-functional teams, including sales, operations, and product to deliver seamless, simple and compelling product and growth marketing strategies, that you will ultimately own and execute • Create a GTM strategy, product positioning and launch materials for the Core Cardlytics Demand and Supply Platforms • Be an integral part of the product development cycle, helping product management incorporate internal and external feedback and trends into products and features. • Develop Growth and Field Marketing Plans that tie directly to a quarterly and annual sales plan • Partner and collaborate with Corporate Communications to ensure seamless messaging in areas like Paid Media, PR, and IR

🎯 Requirements

• 8+ years of product marketing experience • Successfully brought small and large scale ad products to market, including defining GTM strategies and collaterals. • Experience presenting to senior management and external constituents. • A customer-focused approach across digital channels, leveraging research, usability studies, customer feedback and experiments to inform product direction.

🏖️ Benefits

• Flexible paid time off plus company holidays • Medical, dental, and vision insurance begins on your first day • 401(k) retirement plan with company match, plan also includes a student loan debt repayment option • Employee Stock Purchase Plan • Educational assistance for continuing education • Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!) • Complimentary Calm app subscriptions to support employee mental health and wellbeing