Product Marketing Lead

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Aico - Intelligent Financial Close Automation

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11 - 50 employees

💰 Private Equity Round on 2016-12

Aico, the Artificially Intelligent CO-worker, brings disruptive digital transformation to finance departments in midsize and large companies around the world.

📋 Description

• Own and continuously evolve the product marketing strategy, aligning it to company growth objectives and the product roadmap • Develop deep understanding of the market, buyers, users, competitors and the problems our products solve • Define and maintain core positioning, value proposition and differentiated narrative for the product portfolio • Define and own a tiered launch framework that matches go-to-market effort, investment and visibility to the expected market and business impact of each release • Determine the tier of each release, orchestrate the cross-functional plan, and run launches end to end • Define standard deliverables, timelines and roles per tier so launches are repeatable and predictable • Build a master messaging framework (value proposition, pillars, proof points, persona-specific messages) that cascades into all internal and external materials • Collaborate day to day with product managers to align messaging and launches with the roadmap • Equip sales and presales with enablement assets: pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools • Develop customer-facing content – case studies, references, web and campaign content – in partnership with marketing • Run competitive intelligence and win/loss analysis, feeding insights back to product and go-to-market teams

🎯 Requirements

• 5+ years' experience within a product marketing function, ideally in B2B SaaS • Proven track record building product marketing strategy and leading product launches of varying scale, from minor releases to new-to-market products • Expertise in positioning and messaging for both technical and business audiences, internal and external • Demonstrable commercial impact on new-logo acquisition and on cross-sell / upsell and recurring revenue • Strong cross-functional partnership with product management, marketing, sales enablement and customer success • Excellent storytelling, written and verbal communication, and the ability to influence without authority • Analytical, data-driven approach to measuring and optimising product marketing performance

🏖️ Benefits

• Strong benefits package including flex hours and wellness allowances • Remote/Hybrid working options • Competitive compensation package