Analytics Manager

🕒 March 20

🏢🏡 London – Hybrid

💵 £53k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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SMG

WebsiteLinkedInAll Job Openings

201 - 500 employees

SMG is home to retail media network specialist Threefold, award-winning commerce media agency Capture and the cloud based technology platform Plan-Apps, which has become the most widely used operating system powering commerce marketing and retail media in the UK.

📋 Description

• Leading, managing and developing a team of Data Scientists, setting priorities and raising the bar on delivery quality • Driving new applications of Boots’ Advantage Card first-party data through advanced measurement solutions (e.g. predictive analytics, causal modelling, optimisation) • Owning and communicating roadmaps, learning agendas, and innovation plans with senior stakeholders at Boots and BMG, showing how advanced analytics unlocks growth and competitive advantage • Overseeing advanced analytics and insight delivery across projects such as campaign effectiveness, omnichannel measurement, and customer-level analysis • Acting as a senior analytics partner to clients, leading conversations on objectives, measurement challenges, and insight opportunities • Identifying and building deeper metrics and measurement solutions for existing and emerging channels to create strategic client value

🎯 Requirements

• Strong experience in marketing effectiveness and advanced analytics (e.g. forecasting, regression, segmentation, machine learning) • Confidence working with customer-level, first-party data at scale • The ability to translate complex analysis into clear, compelling stories for non-technical audiences and build trusted-advisor relationships with senior stakeholders • A forward-thinking, curious mindset with a drive to innovate and improve measurement approaches • Excellent organisation skills, able to juggle multiple complex projects and stakeholder groups • Proven people leadership, motivating, developing, and growing high-performing data science teams • Understanding of data pipelines/data warehouse environments to partner effectively with data engineering/platform teams • Familiarity with digital measurement tools (e.g. Google Analytics, Criteo)

🏖️ Benefits

• 10% discretionary bonus • £1,800 yearly wellbeing fund (on top of your salary!) • Free Headspace subscription • £500 yearly “Learning Fund” for learning • 4 extra Wellbeing Days off per year • 4pm finishes every Friday • Flexible and hybrid working