Senior ABM Manager

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2 days ago

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team.blue

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SaaS • eCommerce • Technology

team. blue is a leading digital enabler for companies and entrepreneurs, serving over 3. 3 million customers across Europe. With a team of more than 2000 experts, they provide innovative digital services aimed at empowering businesses through technology. team. blue operates a variety of brands and focuses on delivering excellent customer experiences.

1001 - 5000 employees

☁️ SaaS

🛍️ eCommerce

📋 Description

• Design and execute 1:1, 1:few, and 1:many ABM programs for high-value accounts and vertical segments. • Build personalized journeys using insights, intent data, and buying signals across HubSpot, LinkedIn, and other ABM tools. • Collaborate with Sales on account selection, playbooks, messaging, and engagement strategies. • Create tailored content, landing pages, and multi-touch campaigns that support every stage of the deal cycle. • Monitor account engagement, pipeline influence, and program ROI, optimizing based on performance. • Plan and deliver webinars and roundtables across Europe. • Own logistics, vendor management, budget, and promotion for field activities. • Partner with Sales to ensure event follow-up, lead progression, and measurable revenue contribution. • Represent iubenda at selected industry conferences and manage sponsorships, speaking slots, and booth strategy. • Build integrated campaigns across email, performance marketing (LinkedIn), webinars, direct mail, and content, tailored to target accounts and personas. • Support Sales with ABM toolkits, outreach sequences, competitive briefs, and conversion-focused materials. • Partner with Lifecycle Marketing to ensure consistent nurture and expansion journeys for ABM accounts. • Define ABM and field marketing KPIs; build dashboards to track engagement, pipeline creation, velocity, and influenced revenue. • Analyze account-level buying behaviors and intent to guide campaign strategy. • Provide ongoing reporting to Sales and leadership on program performance and insights.

🎯 Requirements

• 5+ years of experience in ABM / field marketing roles • Strong knowledge of ABM frameworks, tools, and methodologies • Hands-on experience with marketing automation and CRM platforms (HubSpot preferred) • Experience in planning and executing field events • Excellent project management skills and the ability to coordinate cross-functional teams • Strong analytical mindset with the ability to interpret intent signals and account data • Great written communication and ability to tailor messages to decision-makers • Experience in B2B SaaS, martech, compliance, or privacy • Fluency in German and English; additional European languages are an advantage.

🏖️ Benefits

• Remote-friendly work • Company retreats & coworking gatherings • Learning budget • Work equipment • Collaborative, multicultural team