Direct Mail Marketing Analyst

November 22

🌵 Arizona – Remote

Although this job is listed in Arizona, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+1 more states

🌵 Arizona – Remote ⛰️ Colorado – Remote 🌽 Illinois – Remote

💵 $68k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Marketing Analyst

🦅 H1B Visa Sponsor

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Caribou

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Finance • Fintech • B2C

Caribou is a company that specializes in helping customers refinance their car loans to achieve better rates and save money. The company offers a simple, fully online process that allows users to check competitive loan offers with no impact on their credit score. By refinancing, customers save an average of $130 per month on car payments. Caribou emphasizes transparency in its financial transactions and provides dedicated customer support throughout the refinancing process. Additionally, it offers optional products to protect the value of the vehicle, like extended warranties. Caribou aims to simplify the refinancing experience, making it fast and accessible for all users.

201 - 500 employees

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• Partner with internal stakeholders to design and execute direct-to-consumer direct mail campaigns to drive best-in-class response and conversion rates. • Develop and maintain testing roadmaps across creative, segmentation, and other strategies. • Partner with data and engineering teams to refine audience targeting and campaign measurement. • Coordinate with vendors, including data providers, credit bureaus, and print/mail houses, to ensure flawless and timely execution. • Build automated tools and processes for campaign setup, performance tracking, and post-campaign analysis. • Track and analyze campaign performance metrics such as response, conversion, and ROI. • Manage weekly and monthly performance projections and update forecasts accordingly. • Identify trends, anomalies, and optimization opportunities to improve campaign efficiency and profitability. • Partner with internal teams and external vendors to align goals, timelines, and deliverables. • Present campaign results and recommendations to marketing leadership and cross-functional partners. • Translate complex data insights into actionable, easily digestible narratives for diverse audiences.

🎯 Requirements

• Bachelor's or Master's degree in Business, Statistics, Finance, or a related field • 3+ years of experience in direct mail marketing performance marketing, marketing operations, program management, or similar data-driven roles with large-scale acquisition campaigns. Experience with prescreened campaigns, consumer finance/lending, and credit bureau data is a plus. • Experience with statistical modeling and data querying, e.g. SQL, Python, or R • Strong proficiency in Microsoft Excel and other BI tools (e.g., Looker, Tableau) • Exceptional analytical skills with the ability to translate complex data into actionable insights. • Clear communication and proven collaboration working across internal/external teams. • Ability to manage multiple projections and deadlines in a fast-paced environment. • Excellent attention to detail. • Curious and proactive — you enjoy exploring data to uncover insights and partnering with others to turn them into action.

🏖️ Benefits

• Competitive compensation: $68k - $85k • Eligible for annual performance based bonus • Equity options • 401k savings program • Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents • Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance • Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance • Up to $1,000 per year for eligible professional development expenses • Employee referral program