Senior Manager, Growth & Demand Generation

October 24

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CARTO

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Artificial Intelligence • Enterprise • SaaS

CARTO is a leading platform in modern spatial analytics built for the cloud. It provides businesses with advanced tools for analyzing, visualizing, and developing spatial data at unlimited scales, utilizing major cloud platforms such as BigQuery, Snowflake, Databricks, and Azure. CARTO offers a wide range of capabilities including data visualization, powerful analytics with a visual workflow design tool, and enriched data through a variety of industry solutions. They also provide AI-powered spatial insights to boost productivity, along with accelerated, scalable app development using their APIs and development toolkit. CARTO’s platform is particularly valuable for sectors such as telecommunications, logistics, real estate, financial services, and healthcare, assisting in tasks like network deployment, market analysis, and fraud detection. It is trusted by leading companies across the globe for cloud-native analytics without limits.

51 - 200 employees

Founded 2012

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

📋 Description

• Own channel acquisition & performance marketing: • - Full channel ownership: take complete strategic and execution ownership of all core acquisition channels, including paid search (SEM), paid social (e.g., LinkedIn), and organic growth (SEO & GEO/AEO). • - Advanced search strategy: develop and execute strategies to capitalize on emerging search trends, specifically Generative Engine Optimization (GEO)/Answer Engine Optimization (AEO), ensuring top-of-funnel visibility and traffic quality. • - Technical SEO Leadership: drive the technical SEO roadmap and collaborate with external contractors and the internal team to ensure optimal site health and ranking potential. • - Community & Review Channels: own the strategy for leveraging the "Dark Funnel" of buyer research, including online communities (e.g., Reddit, forums) and third-party review sites (G2, Capterra), to influence market perception and capture mid-funnel intent. • - Operational scaling: establish new processes and workflows that leverage automation and AI to dramatically increase the output and efficacy of the team without proportional increases in manual effort. • Guide demand conversion & campaign optimization: • - Strategic analysis: collaborate deeply with the RevOps team to analyze campaign data and conversion rates. Use these diagnostics to create data-backed recommendations that guide future campaign investment and funnel optimization. • - Campaign optimization & team guidance: Be the active player/coach for campaign deployment. You will be hands-on in managing platforms (e.g., HubSpot), setting performance goals, driving data-backed optimization across campaigns, and providing direct mentoring and guidance to team members on execution best practices. • - Content guidance: ensure campaign execution is flawless and guide content creation (e.g., ad copy, landing pages) for conversion success. • - Partner collaboration: collaborate closely with the Partner Marketing function to integrate channel-driven pipeline initiatives. • - Lead handoff & process optimization: own the optimization of the lead handoff process (MQL to SDR/Sales) and collaborate with the RevOps team to ensure speed and process quality. • - Nurturing & email marketing: lead the strategy and execution of all email marketing and automated nurturing campaigns, ensuring MQLs are consistently qualified and moved down the funnel efficiently.

🎯 Requirements

• 6+ years of experience in Growth Marketing and/or Demand Generation, with a minimum of 2+ years in a team management role. • Proven success driving pipeline and revenue growth in a B2B SaaS environment and are comfortable navigating both Product-Led Growth (PLG) and sales-assisted motions. • Demonstrated the ability to toggle between high-level strategic planning and being highly hands-on in channel execution and campaign management. • Owned scaling core acquisition channels (SEO, SEM, Paid Social), with knowledge of GEO/AEO strategies. • Thrives in the world of marketing and sales analytics and uses data to inform high-stakes decisions. • Fluent in modern marketing and sales tech stacks (e.g., Salesforce, HubSpot, Google Analytics, SEO platforms like Ahrefs/Semrush, intent data tools like 6sense). • Innovative approach to consistently test new approaches, channels, and tools to improve performance. • Can influence cross-functional teams and drive alignment around demand generation initiatives.

🏖️ Benefits

• Competitive compensation • Opportunity to be part of a forward-thinking company, shaping the future of spatial analytics in the AI era • Access to our employee stock options plan • Private medical insurance • Education stipend • Remote work stipend • Flexible work hours in a focused but casual environment