Senior Marketing Manager – Home and Personal Care

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Receive Emails For Remote Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

CDM Smith

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1947

⚡ Energy

Engineering • Construction • Environment • Infrastructure • Energy

CDM Smith is a privately owned engineering and construction firm that provides expert consulting and smart solutions in the sectors of water, environment, transportation, energy, and facilities. The company is committed to addressing and solving the world's environmental and infrastructure challenges through innovation and sustainable practices. CDM Smith works with public clients, industry investors, and offers development assistance to drive transformative projects worldwide. Their mission is to make the world better, safer, and more resilient, while fostering a secure and attractive workplace for their employees.

📋 Description

• Support the development and ongoing management of the global marketing strategy for HPC Preservation, including Personal Care Preservation, Emulsifiers, and Home Care Preservation • Proven ability to drive market expansion, product positioning, and value-based selling initiatives through close collaboration with Sales, Technical Sales, R&D, Regulatory, and Distribution partners • Help shape global value propositions, positioning, and messaging frameworks that differentiate Arxada’s portfolio • Translate market trends, competitive intelligence, generic value propositions, regulatory developments, and customer insights into region-specific marketing assets and collateral • Identify and Lead growth in key initiatives, including Go-to-market strategy and execute • Support the global innovation and NPD pipeline, from concept through commercialization and launch • Create and implement the global marketing communication plan — digital content, webinars, trade shows, and PR — translating strategy into clear, consistent messaging across regions • Design, run, and optimize lead generation programs and campaigns that deliver measurable demand and qualified pipeline through various channels – print, digital – social media, email etc • Manage the marketing calendar, budget, agencies, and channel mix end to end, governing global brand, content architecture, and external visibility • Build and maintain the sales enablement toolkit: value-based selling tools, pricing narratives, segmentation playbooks, and global sales-force training frameworks • Define and track marketing KPIs (MQLs, lead-to-pipeline conversion, campaign ROI, share of voice), iterating on tactics based on performance data • Train sales and distributor organizations include customer visits • Partner cross-functionally with R&D, TS&D, Regulatory, Product Management, and Sales to align strategy, prioritization, and execution • Enable regional sales teams to localize and activate global programs effectively and at speed • Support the regional EMEA strategy while contributing to overall global business strategy

🎯 Requirements

• Min. 10+ years of experience in Marketing, Product Management, or Commercial roles • Solution-driven mindset, with a bias for turning customer pain points and market challenges into differentiated, value-creating solutions • Demonstrated global / multi-region marketing experience, including running campaigns and enabling sales across diverse geographies (EMEA experience strongly preferred) • Proven experience in Home Care, Personal Care, Preservation and/or Ingredients markets • Strong track record in marketing communications, demand and lead generation, and value-based marketing, with proven ability to support portfolio strategy and innovation • Commercially fluent, with confidence in growth, margin, pricing, ROI, and marketing-performance discussions • Demonstrated executive presence with the ability to influence and lead without direct authority across cultures and functions • Bachelor’s degree required; advanced degree or equivalent experience preferred • Background in Marketing, Business, Life Sciences, Chemistry, or a related field

🏖️ Benefits

• Health insurance • Pension scheme • Flexible working hours