Content Writer, SEO Strategist

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6 days ago

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CeriFi

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Education

CeriFi is a company focused on professional education and training across various fields, including financial planning, tax and accounting, insurance, financial crimes, and legal education. With brands such as West LegalEdcenter, CheckPoint Learning, Bionic Turtle, Mark Meldrum Financial Planning, Dalton Education, and others under its umbrella, CeriFi offers continuing education and certification programs. The company emphasizes tech and innovation to enhance its educational platforms and services.

201 - 500 employees

📚 Education

📋 Description

• Write and edit compelling content for marketing campaigns, including emails, landing pages, digital ads, flyers, and social posts. • Collaborate with the design and content team as well as campaign managers to develop creative concepts that engage our target audiences and drive measurable results. • Maintain consistent messaging and brand tone across all marketing materials for tax and accounting brands, while supporting content needs for other brands as needed. • Optimize website and landing page copy for clarity, conversion, and SEO performance. • Use performance data (such as open rates, CTRs, and engagement metrics) to adjust messaging, tone, and content strategy for stronger results. • Support content planning and storytelling across channels to highlight new programs, partnerships, and thought leadership. • Collaborate with subject matter experts to translate complex educational content into accessible, persuasive marketing language.

🎯 Requirements

• 3–5 years of experience in marketing content creation, copywriting, or content strategy (preferably in education, B2B, or professional services). • Exceptional writing, editing, and storytelling skills with a strong grasp of brand tone and persuasive marketing language. • You're able to quickly pick up a brand's voice and adjust tone for different channels and audiences. • Proven ability to write content that drives engagement and conversions across multiple formats and channels, including both short-form and long-form copy, from punchy headlines to educational blog posts. • Working knowledge of SEO principles and experience optimizing on-page content for search visibility. • Comfort managing multiple projects and deadlines in a fast-paced marketing environment. • Familiarity with email marketing best practices and CMS tools (WordPress and builder.io a plus).

🏖️ Benefits

• Competitive salary, benefits, and opportunities for professional growth