Lead Generation Specialist

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CEX.IO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

₿ Crypto

💸 Finance

💳 Fintech

💰 Seed Round on 2013-01

Crypto • Finance • Fintech

CEX. IO is a comprehensive cryptocurrency platform that allows users to buy, sell, trade, hold, and earn various cryptocurrencies. Since its inception in 2013, CEX. IO has been a leader in the crypto exchange industry, offering innovative solutions like crypto purchases with credit and debit cards and pioneering instant withdrawal services. The platform is designed for both individual users and enterprises, providing a full suite of services including spot and margin trading, a crypto wallet, a trading API, and staking options. CEX. IO is committed to compliance and regulation, maintaining the necessary licenses and adhering to global regulatory standards, providing a secure and reliable environment for over six million users worldwide.

📋 Description

• Identify potential customers across crypto, FinTech, payments, wallets, exchanges, brokers, PSPs, custody, stablecoin, and Web3 infrastructure markets. • Search for prospects on LinkedIn, Reddit, X/Twitter, Telegram, Discord, industry directories, job posts, company websites, and other relevant platforms. • Start conversations with potential customers through LinkedIn and other channels. • Qualify leads based on company type, use case, infrastructure needs, timing, and potential fit. • Maintain a structured lead pipeline and update lead status regularly. • Prepare short outreach messages, follow-ups, and basic product explanations. • Collect market feedback, customer objections, competitor mentions, and common customer needs. • Work closely with Product and Account Management teams to hand over qualified leads. • Support early funnel activities before customer onboarding starts. • Prepare and publish relevant product, market, and infrastructure-focused LinkedIn content.

🎯 Requirements

• Experience in B2B lead generation, outbound sales, growth, or SDR. • Good understanding of LinkedIn outreach and B2B prospecting. • Ability to research companies and identify relevant decision-makers. • Comfortable communicating with founders, product managers, CTOs, operations, payments, wallet, and infrastructure teams. • Interest in crypto, FinTech, payments, blockchain infrastructure, wallets, exchanges, or digital assets. • Structured approach to pipeline management and reporting. • Ability to write simple, clear, non-spammy outreach messages. • Self-driven and comfortable working with a new product in an early go-to-market stage. • Hands-on experience with AI tools like Claude, ChatGPT, or similar in everyday work English - B2.