User Acquisition Manager

Job not on LinkedIn

November 26

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Logo of CEX.IO

CEX.IO

Crypto • Finance • Fintech

CEX. IO is a comprehensive cryptocurrency platform that allows users to buy, sell, trade, hold, and earn various cryptocurrencies. Since its inception in 2013, CEX. IO has been a leader in the crypto exchange industry, offering innovative solutions like crypto purchases with credit and debit cards and pioneering instant withdrawal services. The platform is designed for both individual users and enterprises, providing a full suite of services including spot and margin trading, a crypto wallet, a trading API, and staking options. CEX. IO is committed to compliance and regulation, maintaining the necessary licenses and adhering to global regulatory standards, providing a secure and reliable environment for over six million users worldwide.

51 - 200 employees

Founded 2013

₿ Crypto

💸 Finance

💳 Fintech

💰 Seed Round on 2013-01

📋 Description

• Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI • Build out A/B tests and testing plans • Understand the marketing funnel and main metrics, optimize, analyze, and improve them • Collaborate closely with the Marketing Team, Developers, Designers, and Copywriters for ad creation • Searching for new potential traffic sources and connecting additional advertising platforms • Quickly analyze and identify changes in key performance metrics, collaborating closely with the product team to determine underlying causes and drive data-informed decisions • Analyze the effectiveness of the campaign and use this data to inform future campaigns

🎯 Requirements

• 3+ years of experience managing Google Ads (PPC, UAC, YouTube), Apple Search Ads, focusing on fintech projects • Basic experience with Microsoft Ads (Bing) and DSP platforms • Proven track record of managing budgets exceeding $100,000 per month • Strong understanding of digital marketing metrics and analytics • Upper-intermediate English • Familiar with the US market • Excellent communication and collaboration skills to work effectively with cross-functional teams

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