Digital Strategy Director

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November 24

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CG Life

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Healthcare Insurance • Pharmaceuticals • Marketing

CG Life is a digital marketing and communications agency specializing in healthcare and life sciences. The company aims to support innovators in the field of rare disease medicine, helping them bring their products to market effectively through branding, medical communications, omnichannel marketing, and patient engagement. CG Life leverages expertise in strategy, science, creativity, and data to deliver solutions tailored to the needs of scientists, physicians, and entrepreneurs. Guided by the mission to make life-saving medical innovations accessible, CG Life partners with clients from initial innovation to clinical adoption, shaping brands and accelerating market presence.

51 - 200 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

📋 Description

• Establishes the agency as a trusted strategic partner by leading day-to-day client strategy, relationship management, and strategic counsel. • Leads the development of omnichannel strategies that align brand objectives with audience needs and channel best practices, forming the foundation for measurable engagement. • Acts as a strategic consultant, guiding clients in leveraging data, insights, and analytics to design, activate, and scale customer-centric marketing programs. • Supports the Account team in understanding client goals and offerings, helping shape marketing direction through innovative, insight-driven solutions. • Translates strategic insights into actionable campaign roadmaps, leading tactical planning and ongoing optimization to ensure cohesive execution. • Facilitates workshops, client meetings, and presentations to shape strategic direction, communicate recommendations, and align cross-functional stakeholders. • Communicates and defends strategic recommendations clearly and persuasively to clients, ensuring buy-in and understanding at all levels. • Applies expertise in omnichannel engagement planning—including journey mapping, segmentation, content strategy, and channel orchestration—to inform experience design. • Partners with CXOE, technology, and analytics teams to guide or support implementation of CRM, marketing automation, and personalization platforms that enable scalable, data-driven engagement. • Identifies opportunities to expand agency capabilities within client accounts, driving organic growth and contributing to revenue goals through cross-sell strategies. • Secures new strategic initiatives by contributing to and delivering compelling business proposals and pitch presentations. • Collaborates with internal teams to develop single-minded strategies, creative briefs, and supporting materials rooted in discovery and research. • Develops strategy decks and other deliverables that translate client needs and insights into clear, actionable plans. • Stays current on evolving platforms, modern marketing trends, and implications for client strategies. • Provides guidance, when appropriate, to internal teams based on the strategy, brief, and knowledge of the client and its industry. • Collaborate with brand strategy, account, creative, content, analytics, CXOE, and technology teams to ensure cohesive and impactful strategy execution. • Proactively foster team cohesion and collaboration across the agency. • Demonstrates success at working with cross-functional teams and building strong internal and external relationships. • Manage and mentor other team members, responsible for goal setting, performance management, career growth, etc. • Recognizes staff potential and guides employees in identifying challenging and stretching tasks based on interests and organizational needs to achieve career goals. • Monitors the progress of direct reports and stays involved with their development by being a good source of feedback, guidance, and encouragement.

🎯 Requirements

• 8–10 years of experience in omnichannel engagement strategy, customer experience, or digital marketing within pharma, med-tech, or life sciences, ideally with experience at a healthcare agency serving as Agency of Record (AOR) or within a biopharma organization. • Proven experience in leading and managing teams, providing strategic direction, and fostering a collaborative environment • Experience building and maintaining strong client relationships, understanding client needs, and delivering strategic initiatives that exceed expectations • Experience driving thought leadership in strategic planning and data-driven marketing approaches for life science or healthcare clients • Ability to identify and pursue growth opportunities to expand strategic services to clients • Strong leadership and team management skills • Excellent communication and interpersonal skills • Demonstrated experience developing and implementing strategic engagement programs in the healthcare and life sciences sectors to raise the visibility of brands, products, technologies, and client thought leaders • Experience with client-facing presence and interaction with C-Suite level

🏖️ Benefits

• Medical, Dental & Vision Insurance. We cover a generous portion of employee contributions • 401K plan. We invest in present and future you, which is why we offer a generous match and immediate vesting on our plan • Parental Leave. Generous paid time off for parents to bond with their newest addition • Professional Development. Each employee has an annual budget to allocate to professional development opportunities. Employees are encouraged to take a workshop, attend a webinar, join associations, and do anything else that will help them grow in their careers. • And more! We offer flexible time off, life insurance, LTD, a robust employee assistance program, and more!