Area Director – Upscale Franchise Performance

🕒 4 days ago

🇺🇸 United States – Remote

💵 $114.9k - $135.2k / year

⏰ Full Time

🔴 Lead

👔 Director

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This company has sponsored H1B visas in the past.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams • Translate corporate and brand strategies into actionable property-level objectives • Develop and influence commercial, revenue, sales, and marketing strategies • Analyze market trends, demand drivers, competitive performance, guest feedback, and property results • Align operational, financial, and commercial priorities to improve RevPAR, ADR, market share, profitability, and hotel performance • Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance • Diagnose performance gaps and develop property-specific action plans • Champion use of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University • Guide complex hotels in addressing operational and commercial challenges • Analyze property P&Ls and financial reporting to improve revenue, profitability, cost management, GOP, and ROI • Advise franchisees on revenue management, forecasting, pricing, distribution, and commercial strategies • Guide strategic marketing, local sales, and brand-supported revenue programs, including Choice Privileges® • Build relationships with franchise owners, operators, hotel leaders, and internal stakeholders • Represent Choice Hotels at industry events, franchisee associations, and networking forums • Collaborate with franchise sales and other Choice teams to support business opportunities and portfolio growth • Influence outcomes across a matrixed environment without direct reporting authority • Coach and advise General Managers and property leaders • Facilitate sharing of best practices across properties • Analyze LTR results, guest feedback, third-party reviews, and guest sentiment • Develop actions to improve guest satisfaction, loyalty, brand experience, online reputation, and guest-experience performance

🎯 Requirements

• 8–10 years of relevant hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or related experience • Experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance • Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies • Experience with upscale, select-service, and/or full-service hotel operations strongly preferred • Success leading and influencing complex initiatives across a matrixed environment without direct reporting authority • Advanced financial and P&L analysis skills • Strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines • Ability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics • Experience with hotel property-management, revenue-management, and guest-feedback platforms • Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia preferred • Strong proficiency in interpreting complex operational, financial, market, and guest data • Strategic and commercial acumen • Advanced analytical and problem-solving skills • Exceptional consulting, influencing, and relationship-management skills • Ability to independently prioritize and manage complex work across a diverse portfolio of hotels • Strong executive presence and communication skills • Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience

🏖️ Benefits

• Annual bonus under Choice’s Management Incentive Plan (MIP) • Medical, dental, and vision coverage • Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Retirement and health savings financial benefits • Employee recognition programs • Discounts at Choice hotels worldwide • Home office work arrangement • Possible required travel depending on the role

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