Director, Product Marketing

November 13

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ChowNow

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eCommerce • SaaS • B2B

ChowNow is a platform dedicated to simplifying online ordering for restaurants. It provides a host of tools designed to manage orders efficiently, improve profitability, and enhance the visibility of restaurants through branded mobile apps, integrated ordering systems, and marketing solutions. Restaurants can use ChowNow to create commission-free online ordering directly on their websites and apps, integrate with their POS systems, and leverage advanced reporting tools for analytics. ChowNow focuses on driving direct orders to help restaurants retain full control over their customer relationships and data while cutting down on costly third-party commissions. By offering automated marketing tools and loyalty programs, ChowNow supports restaurants in growing their customer base and increasing repeat business.

201 - 500 employees

Founded 2011

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 $21M Series C on 2019-05

📋 Description

• Lead and scale the team: Manage and develop the product marketing function at ChowNow, building team capabilities, establishing best practices, and hiring talent to meet the demands of our next phase of growth • Drive market intelligence and customer research: Conduct deep market analysis to understand customer needs, pain points, and buying behaviors, synthesizing insights from customer interviews, competitive analysis, and market trends to inform product strategy • Own product positioning and messaging: Craft compelling value propositions that differentiate our products in the market, developing clear messaging frameworks that articulate why our products matter, who they're for, and how they're uniquely positioned against competitors • Lead go-to-market strategy and launch execution: Orchestrate product launches by developing comprehensive GTM plans that coordinate across sales, marketing, customer success, and product teams, defining target segments, pricing strategies, and success metrics • Enable sales and internal education: Equip sales teams with the tools, training, and content needed to effectively sell products, creating battle cards, demo scripts, competitive intelligence briefs, and conducting regular training sessions • Drive product adoption and growth initiatives: Drive user adoption through targeted campaigns, onboarding programs, and feature education, analyzing usage data to identify expansion opportunities and develop strategies that increase customer lifetime value

🎯 Requirements

• Are a proven product marketing leader: You have 7+ years in B2C and/or B2B product marketing at technology or platform companies, including 4+ years building and leading high-performing teams. You've scaled product marketing functions, established frameworks that enable great launches, and know how to balance strategic vision with hands-on execution. • Turn insights into compelling narratives: You're deeply research-driven, leading customer research programs and competitive analysis that uncover real insights. You then translate those insights into crisp, benefit-driven stories that differentiate products and resonate with audiences. You're a natural storyteller who makes complex capabilities feel simple and valuable. • Excel with both B2B and B2C audiences: You understand the nuances of marketing to SMB buyers (restaurant owners making business decisions) and consumers (diners choosing where to order). You can craft positioning that works across both segments or tailor it precisely when needed, navigating the complexity of dual audiences with ease. • Are a cross-functional leader and influencer: You've orchestrated successful product launches across Product, Engineering, Sales, Marketing, and Customer Success teams. You know how to influence without authority, build consensus across functions, and drive alignment even when priorities compete. You're the connective tissue that makes GTM execution seamless. • Are operationally rigorous: You build repeatable processes, establish clear metrics, and continuously optimize based on data. You create frameworks that scale, track what matters, and aren't satisfied until you see measurable impact. You bring discipline and rigor to the art of product marketing. • Are passionate about SMB and mission-driven work: You genuinely care about helping small businesses compete and thrive. You're excited to work on products that make a tangible difference in local communities, and you bring authentic enthusiasm for empowering independent restaurants to own their customer relationships and succeed on their own terms.

🏖️ Benefits

• Expected On Target Earnings (OTE): $182,000- $236,000 (depending on candidate experience and location) • Ongoing training and growth opportunities. • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience. • Rock solid medical, dental, and vision plans. • Mental Health Coverage - we offer several programs to support your mental health and wellness goals. • Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave. • 401(k) Matching • Employer-contributing student loan assistance program or continuing education reimbursement program • Employee Stock Incentive Plan. • Pet insurance for your fur babies • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly. • Enough freedom to spread your wings while still holding you accountable.