Head of Marketing

November 4

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ChowNow

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eCommerce • SaaS • B2B

ChowNow is a platform dedicated to simplifying online ordering for restaurants. It provides a host of tools designed to manage orders efficiently, improve profitability, and enhance the visibility of restaurants through branded mobile apps, integrated ordering systems, and marketing solutions. Restaurants can use ChowNow to create commission-free online ordering directly on their websites and apps, integrate with their POS systems, and leverage advanced reporting tools for analytics. ChowNow focuses on driving direct orders to help restaurants retain full control over their customer relationships and data while cutting down on costly third-party commissions. By offering automated marketing tools and loyalty programs, ChowNow supports restaurants in growing their customer base and increasing repeat business.

201 - 500 employees

Founded 2011

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 $21M Series C on 2019-05

📋 Description

• Own marketing-sourced pipeline generation targets (MQL → SQL → Opportunity → Closed Won) • Partner with Sales to hit coverage ratios and drive pipeline velocity • Present monthly and quarterly pipeline performance directly to CRO & CFO • Build forecasting and attribution models that clearly connect marketing activity to revenue • Architect and own the integrated demand engine—across paid, organic, partner, and emerging channels • Develop and execute multi-channel acquisition campaigns that deliver quality at volume • Lead the monthly promotion and campaign calendar, ensuring alignment with Sales, Product, and CX • Manage agency and platform partners with clear ROI accountability • Optimize the lead nurture funnel through a strong lifecycle strategy • Lead content marketing through blog strategy, events and webinars • Oversee dedicated leads for Paid Growth and Organic Growth (SEO, content, lifecycle) • Align closely with Sales leadership and SDR team to drive speed-to-lead, follow-up rigor, and feedback loops • Create transparency between Sales & Marketing through weekly pipeline reviews • Overhaul attribution and funnel visibility across Salesforce, Marketo, and Iterable • Implement a reliable lead scoring model to prioritize quality • Audit and optimize the Martech stack to ensure scalability and automation

🎯 Requirements

• Have 10+ years in **B2B SaaS marketing**, with **5+ years owning demand generation & pipeline** at scale • Have 5+ years directly managing a team • Have past experience in Lifecycle and Content Marketing • Are an **expert** leveraging Salesforce, Marketo, and Iterable • Have a proven record of **building pipeline engines** that became primary revenue drivers • Have deep experience in **SMB SaaS** or **vertical SaaS** with high-velocity, mid-ACV motions ($10K–$50K ACV) • Have demonstrated success **fixing broken systems**, **restructuring teams**, and **scaling from 0→1 or 1→100** • Have a strong partnership record with Sales and SDR orgs—deep empathy for revenue teams • Are a hands-on operator who thrives on **data, dashboards, and daily execution**

🏖️ Benefits

• Expected On Target Earnings (OTE): $235,000 - $305,000 (depending on candidate experience and location) • Ongoing training and growth opportunities. • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience. • Rock solid medical, dental, and vision plans. • Mental Health Coverage - we offer several programs to support your mental health and wellness goals. • Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave. • 401(k) Matching • Employer-contributing student loan assistance program or continuing education reimbursement program • Employee Stock Incentive Plan. • Pet insurance for your fur babies • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly. • Enough freedom to spread your wings while still holding you accountable.