B2B Demand Generation Manager

🕒 June 22

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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CI&T

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1995

💼 Consulting

🏥 Healthcare

📣 Marketing

💰 $5.5M Venture Round on 2014-04

Consulting • Healthcare • Marketing

CI&T is a global tech transformation specialist focusing on helping organizations navigate their technology journey. With services spanning from application modernization and cloud solutions to AI-driven data analytics and customer experience, CI&T empowers businesses to accelerate their growth and maximize operational efficiency. The company emphasizes digital product design, strategy consulting, and immersive experiences, ensuring a robust support system for enterprises in various industries.

📋 Description

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline • Partner with sales to define target accounts, buying groups, and engagement strategies • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing • Drive account engagement strategies for priority accounts and verticals • Ensure end-to-end campaign execution, from planning through lead flow and conversion • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue • Analyze performance and continuously optimize campaigns using data and insights • Collaborate closely with Marketing Operations on lead management, attribution, and reporting • Support high-impact industry events, executive programs, and field marketing initiatives • Manage and mentor team members and coordinate cross-functional contributors • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices • Track budgets, manage expenses, and oversee vendor coordination

🎯 Requirements

• 5–8 years of B2B demand generation, growth, or vertical marketing experience, ideally in technology, consulting, or digital services • Proven track record of driving pipeline generation in enterprise or complex sales environments • Experience working closely with enterprise sales teams and long buying cycles • Strong experience with account-based marketing (ABM) and integrated campaign execution • Ability to contribute to marketing planning while executing programs hands-on • Strong stakeholder management skills, with experience partnering with senior executives and cross-functional teams • Experience managing marketing team members or coordinating across distributed teams • Experience marketing AI, digital transformation, or enterprise technology services

🏖️ Benefits

• Competitive Salary • Generous paid vacation days • Unlimited sick time • 100% paid health & dental benefits starting day one • Annual profit-sharing distribution • Retirement match • Paid parental leave • Dedicated career advisor