Growth Marketing Lead – User Acquisition

Job not on LinkedIn

6 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $175k - $250k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Cineverse

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Media • Entertainment • Technology

Cineverse is a next-generation entertainment studio focused on uplifting storytellers and entertaining fans through cutting-edge technology. It distributes over 71,000 premium films, series, and podcasts, engaging over 150 million unique monthly users across its vibrant network of fandom channels, delivering more than one billion minutes of curated content each month. With 25 years of media and entertainment innovation, Cineverse is dedicated to connecting fans with stories that resonate, offering a vast range of fan-driven channels and next-gen advertising solutions. It provides innovative streaming solutions through Matchpoint, AI-powered search with cineSearch, and offers curated merchandise collections. Cineverse is setting the stage for a new era of entertainment, blending storytelling with technological advancements to enhance the viewing experience.

51 - 200 employees

📱 Media

📋 Description

• Own the Growth Engine Design and execute user acquisition strategy to scale MicroCo’s mobile video app audience. • Architect Acquisition Funnels Develop and optimize multi-channel campaigns across paid, earned, and organic channels. • Organizational Strategy and Cross-Functional Partnering Design and build team (over-time) that grows in relation to the business. • Measure What Matters Define analytic requirements, KPIs and dashboards for CAC, LTV, ARPU, and retention. • Balance Art and Algorithm Oversee creative strategy and testing frameworks blending performance rigor with storytelling craft. • Orchestrate Agency & Platform Relationships Manage external partners and platform reps to ensure best-in-class execution. • Build the System for Scale Partner with Product on Data to ensure data integrity across platform. • Testing and Audience Development Lead early growth experiments, influencer seeding, and social amplification programs. • Cross-Functional Marketing Functions Shape the brand narrative and visual identity across channels.

🎯 Requirements

• 10+ years in growth marketing, user acquisition, or performance marketing roles. • Proven ability to stand up growth functions and scale in a fast-paced environment. • Deep expertise in paid UA, attribution, and lifecycle marketing. • Excellent leadership and team building skills. • Strong analytical skills with experience in CAC/LTV modeling and ROAS optimization. • Ability to balance data-driven rigor with creative storytelling. • Exceptional communication skills; comfortable engaging with executives and external partners.

🏖️ Benefits

• Competitive cash compensation • Meaningful ownership in the company’s growth • Potential performance-based bonus