Circana
5001 - 10000 employees
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.
Marketing Mix Director
🕒 May 27
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Circana
5001 - 10000 employees
At Circana, we measure and accelerate demand. It’s that simple. We partner with brands to address their toughest business challenges through a combination of our big data, AI data-visualization platform, and deep expertise across more than 25 industries. Our clients count on us to guide them on their next steps, and the steps after that, so they can innovate, meet consumer demand, and grow.
📋 Description
• Manage regional and global Marketing Mix programs (multi-country Marketing Mix client) • Partner with clients to design and implement tailored delivery processes, governance frameworks, and reporting during program setup and ongoing maturity • Leading the design of best practices within Circana Delivery teams to support the standardization of deliverables globally • Accountable for ensuring consistency across all projects and adherence to client program guidelines • Provides guidance on complex or non-standard scopes • Serves as the Solution Delivery escalation point, managing conflict resolution when required • Support and participate in the local teams critical client presentations • Closely collaborate with Circana’s commercial counterpart (commercial client Mix lead) • Identifies major risks and recommends mitigation strategies • Represents Solution Delivery in regional and global and complex Marketing Mix pitches • Recommends approaches to RPF’s technical questions • Support pricing structure (understand cost structures) • Translates technical Marketing Mix concepts for both expert and non-expert audiences • Liaises with commercial and Product (and data Science) to foster continuous improvement of deliverables for the Marketing Mix solutions and programs in a scalable manner • Identifies Marketing Mix capability gaps from the client perspective and recommends solutions, including driving new feature design and enhancements • Defines and proposes UAT criteria for newly developed features • Collaborates across Solutions Delivery teams to standardize processes and deliverables • Proposes and drives automation initiatives and the development of new deliverables • Proactively identifies opportunities to scale delivery and improve efficiency • Lead Proof of Concept Marketing Mix projects (e.g., new industries, new data, new approaches, etc.) • May need to perform or coordinate Meta analyses to develop regional/global learnings
🎯 Requirements
• Experienced Marketing Mix professional with 10+ years of proven expertise • Master’s degree in Business Analytics, Economics, Marketing, or a related Science field • Fluency in verbal and written English • Strong client-facing communication and presentation skills • Demonstrates comprehensive knowledge (technical and insights related) of Marketing Mix with a problem-solving mindset • Assume direct project management of high visibility/complexity projects on an as-needed basis • Self-motivated with a collaborative mindset and strong team orientation
🏖️ Benefits
• Inclusive culture • Continuous learning and growth • Flexible work arrangements • Celebrating victories both big and small
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