Senior Director, Industry and Account-Based Marketing

Job not on LinkedIn

October 7

Apply Now
Logo of Circle

Circle

Fintech • Crypto • Web 3

Circle is a financial technology company that focuses on utilizing blockchain technology to enable seamless, faster and secure transactions. Their main product, USDC, is a stablecoin designed to provide stability by being fully reserved and redeemable 1:1 for US dollars, and is widely used in global transactions to facilitate cross-border payments, crypto capital markets, and global dollar access. Circle offers an open developer platform that allows businesses to integrate blockchain functionalities such as programmable wallets and smart contracts into their applications. The company is committed to transparency and publishes regular reports on their reserve holdings.

501 - 1000 employees

💳 Fintech

₿ Crypto

🌐 Web 3

📋 Description

• Lead Industry Marketing and Account Based Marketing functions • Develop account centric demand generation plans across products and geographies • Collaborate closely with cross-functional teams • Create compelling narratives and educational collateral for the BD team • Manage high-powered stakeholders and ABM budget allocations

🎯 Requirements

• 12+ years of experience in Account Based Marketing, Demand Generation, Industry marketing, strategic go-to-market, or product/partner marketing • 5+ years of people management experience • 5+ years of experiences partnering with Sales and Business Development teams • Expertise in B2B campaign & B2B2C design and deployment, message development & results analysis, and reporting • Proven ability to develop clear, differentiated messaging and positioning for complex, technical products • Robust knowledge of how money moves in a global construct • Exceptional collaboration skills

🏖️ Benefits

• Eligible for day-one PERM sponsorship for qualified candidates • Health insurance • Retirement plans • Paid time off • Flexible work arrangements

Apply Now

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