Audience Development Specialist

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Cision France

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1867

🤝 B2B

📱 Media

B2B • Media • Marketing

Cision France is a leading communications firm that specializes in public relations, media monitoring, and digital marketing solutions. They support over 50,000 communicators in enhancing brand visibility and influence within the media landscape by providing actionable insights and reliable information. Their comprehensive services include media database management, press release distribution, media intelligence, and analytics to help organizations effectively reach their audiences and assess the impact of their communication strategies.

📋 Description

• Plan and execute audience development initiatives to grow, engage, and retain defined audiences across digital platforms and channels. • Analyze audience behavior, engagement metrics, and performance data to evaluate effectiveness and identify trends, gaps, and opportunities for improvement. • Apply insights from data and testing to refine targeting, messaging, timing, and channel mix within established guidelines and best practices. • Coordinate audience-facing distribution efforts, including content promotion, channel optimization, and campaign support, to improve reach and engagement. • Contribute to the development and adaptation of audience-related assets, workflows, and documentation to support consistent global execution. • Monitor and report on audience growth and engagement metrics, preparing summaries and recommendations to inform ongoing optimization. • Ensure work is completed in accordance with established policies, procedures, and quality standards. • Partner with cross-functional teams such as Marketing, Content, and Customer-focused functions to align audience strategies with broader engagement and growth objectives. • Perform other duties and responsibilities as required to support business needs.

🎯 Requirements

• Preferred relevant experience in related role or a comparable mix of training, education, and experience. • Ability to analyze audience, engagement, or performance data and translate findings into actionable insights. • Strong problem-solving skills with the ability to apply judgment within defined guidelines and processes. • Effective written and verbal communication skills suitable for cross-functional collaboration. • Great attention to detail. • Strong organizational skills with the ability to manage multiple initiatives and deadlines in a structured environment. • Proficiency with common digital platforms, analytics tools, and reporting methods used to track audience performance. • German language preferred but not mandatory.