Senior Product Marketing Manager

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November 20

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Claravine

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Claravine is The Data Standards Company. We help brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences. Our platform gets everyone on the same page to be proactive, drive global collaboration, automate data flows, and quickly adapt to changing business needs. Rather than worrying if data is accurate, teams can trust their data and make confident business decisions. With Claravine, you can finally take the drama out of your marketing data.

51 - 200 employees

📋 Description

• Continuously monitor the competitive landscape, analyst perspectives, and emerging trends, especially for our target ICPs (marketing ops leaders, creative and campaign managers, CMOs). • Work in collaboration with the marketing team to refine and document buyer personas, including pain points, buying triggers, and success metrics. • Translate market and customer insights into inputs for Product messaging, positioning, and roadmap priorities. • Translate product features into tangible use cases, differentiated value, and customer outcomes. • Build industry narratives that align Claravine’s capabilities with broader themes like data-driven marketing, governance, and AI-readiness. • Partner with Product Management and leadership to influence roadmap priorities and pricing decisions based on customer willingness to pay. • Own GTM strategy and execution for product launches and feature releases. • Drive launch readiness across Sales, Customer Success, Marketing, and Partners with coordinated plans. • Create launch communications and collateral (pitch decks, datasheets, videos, blog posts, FAQs). • Develop and attain a high Launch Readiness Score. • Develop sales tools such as competitive battle cards, demo scripts, ROI calculators, and objection-handling guides. • Train and enable Sales and Customer Success teams to position Claravine effectively and win in competitive situations. • Increase win rates and deal velocity through effective positioning and enablement. • Drive content engagement including blog views, webinar attendance, video watch rates, and click-through rates on PMM-produced assets. • Drive post-launch adoption, active users, and feature utilization post-launch. • Influence pipeline and revenue through impactful launches and GTM programs. • Improve analyst recognition and market perception of Claravine in the martech ecosystem.

🎯 Requirements

• 5–8 years of experience in product marketing for B2B SaaS, preferably in martech/adtech, data management, or related industries. • Proven ability to craft differentiated messaging and positioning in competitive markets. • Experience leading GTM strategy and execution for product launches. • Demonstrated ability to measure and report on product marketing impact, including launch adoption, pipeline influence, and sales enablement effectiveness. • Strong experience leading product launches, from planning through execution. • Ability to analyze market and customer insights and translate them into strategy and storytelling. • Exceptional communication and storytelling skills; able to translate technical concepts into clear, compelling business value. • Comfortable working cross-functionally with Product, Sales, Customer, Partnerships, and Marketing to drive alignment and results. • Strong project management skills; able to juggle multiple launches, campaigns, and enablement initiatives simultaneously. • A passion for customers and the ability to put yourself in the shoes of different buyer personas.

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage Claravine pays 80% of the premium cost across all enrollment tiers (individual, family, etc.) • Access to additional services including Kindbody (gynecology & family building care), TalkSpace (online mental health therapy), Teladoc, and One Medical. • 401k with company match up to 3.5% • Flexible Time Off (With Manager Approval) • 9 paid company holidays in the US, plus the week between 12/24-1/1 • Generous parental leave paid at 100% • 8 weeks gender-neutral parental leave + 8 weeks for employees delivering a child (16 weeks total) • Monthly technology stipend to support remote work costs (e.g., internet) • One-time New Employee Stipend to set up your remote workspace