Director of Demand Generation

🕒 September 25

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ClassLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

📚 Education

🔒 Cybersecurity

☁️ SaaS

💰 Venture Round on 2007-03

Education • Cybersecurity • SaaS

ClassLink is a company providing educational technology solutions that focus on identity and access management for schools. Their services include identity and access management, learning analytics, and cybersecurity with features such as single sign-on and multi-factor authentication, tailored for K-12 and higher education institutions. ClassLink aims to create a secure and efficient digital learning environment, enhancing education through improved access to technological resources and data-driven insights.

📋 Description

• Own the demand generation strategy across the funnel, from awareness through marketing-qualified opportunity • Design and run integrated, multi-touch campaigns targeting school districts • Build demand programs for new customer acquisition and expansion into the existing customer base • Own the demand calendar and align campaigns to launches, events, and seasonal education buying cycles • Own paid media strategy and execution, including budget management and return on spend • Build retargeting and account-based programs • Turn webinars and events into systematic pipeline programs • Optimize landing pages, forms, and digital touch points with Creative • Partner with Sales, Product Marketing, Customer Marketing, and Creative • Align with Sales on targets, territories, and lead quality • Direct creative briefs for campaign assets • Own marketing automation and prospect-to-sales systems • Build and optimize nurture sequences, lead scoring, and lead routing • Define lead stages, qualification criteria, and the marketing-sales service level agreement • Ensure clean handoffs, accurate tracking, and shared qualified-lead definitions • Build pipeline and attribution reporting • Use data to forecast, prioritize investment, and improve campaign performance • Establish dashboards and operating rituals for demand performance

🎯 Requirements

• Bachelor's Degree is Required • Significant experience (8+ years) in demand generation, growth, or digital marketing • At least 2+ years of experience in a leadership role managing people • Deep, hands-on expertise with paid campaigns, ideally on LinkedIn and Reddit • Deep, hands-on expertise with marketing automation and CRM platforms, lead scoring, and attribution • Proven track record building demand engines that generated measurable, repeatable pipeline in B2B SaaS or EdTech • Strong command of paid media, campaign strategy, and conversion optimization across digital channels • Ability to tie marketing activity to pipeline and revenue and report it clearly to leadership • Excellent communication skills • Experience leading or mentoring a team, setting clear direction, and holding a high bar for results • Ability to travel up to 15%

🏖️ Benefits

• 4+ weeks of vacation • 13+ paid holidays • 12 weeks fully paid parental leave for all parents • 401(k) with 0.5:1 company match • Medical, dental, and vision plans • Company-paid life, short-term disability, and long-term disability insurance • Voluntary supplemental life, accident, and pet insurance • Paid volunteer days through ClassLink Cares • Tuition reimbursement for continued education • Coaching and internal programs supporting career and personal growth • Annual company retreats and team events