Senior Performance Marketing Manager

November 20

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Unanet

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SaaS • Enterprise • Government

Unanet is a provider of ERP and CRM solutions specifically designed for project-driven companies in sectors such as government contracting, architecture, engineering, and construction. Their comprehensive platform unifies projects, people, and financials and is intended to boost efficiency, drive growth, and enable smarter decision-making for their clients. Unanet focuses on delivering real-time insights, resource optimization, and maintaining compliance across industries, empowering teams to work smarter. Their platform is trusted by over 4000 institutions and aims to replace disparate systems with a connected, streamlined interface.

201 - 500 employees

☁️ SaaS

🏢 Enterprise

🏛️ Government

💰 Private Equity Round on 2022-12

📋 Description

• Lead SEO with a strong emphasis on AEO and GEO to grow organic visibility across emerging search ecosystems. • Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance. • Partner with content and product marketing to align search strategy with messaging and industry trends. • Drive conversion optimization across website and landing page funnels. • Use AI-powered experimentation tools to run A/B and multivariate tests, surfacing predicted winners and user behavior insights. • Analyze heat maps, session replays, and UX data—using AI to detect patterns—then collaborate with design/UX to deliver rapid improvements. • Optimize paid media programs across channels, leveraging platform automation and AI-driven insights to improve targeting, bidding, and creative performance. • Forecast budgets and pacing using AI-based models to maximize ROI/ROAS while maintaining lead quality. • Own performance measurement across the full funnel: impressions → engagement → pipeline → revenue. • Use AI-driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities. • Translate data into actionable insights and present findings to senior leaders. • Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned.

🎯 Requirements

• 6+ years in performance marketing within B2B SaaS or complex enterprise tech. • Strong analytical mindset with experience in reporting, attribution, and funnel diagnostics. • Proficient with GA4, Looker/Data Studio, Tableau/Power BI, or similar tools—plus the ability to leverage AI-driven analytics platforms. • Comfortable using AI for content generation, data exploration, search analysis, optimization modeling, and experimentation. • Skilled collaborator who works effectively with product marketing, content, UX, and operations teams. • Excellent communicator who can synthesize AI-supported insights into clear recommendations for senior leaders. • Self-starter who thrives in a fast-paced, innovation-driven environment. • Bachelor’s degree in Marketing, Business, Analytics, or related field.

🏖️ Benefits

• Employee equity • Discretionary bonus compensation • Employee benefits plans and programs