VP of Paid Search

Job not on LinkedIn

🕒 March 31

🐊 Florida – Remote

🐊 Florida – Remote

💵 $200k - $220k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Clever Digital Marketing

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing is a leading marketing agency specializing in driving scalable and profitable marketing results for home improvement businesses. They utilize strategic digital advertising across platforms like Google, Facebook, and Instagram, and take a client-centric approach to ensure a high return on investment for their clients. Their expertise in lead generation and omnichannel marketing allows them to serve as a vital partner for businesses aiming for growth in the competitive home improvement sector.

📋 Description

• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical. • Design and optimize departmental workflows, SOPs, reporting frameworks, QA processes, and operational systems. • Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions. • Build scalable systems that allow the department to 4–10x output without sacrificing quality. • Improve forecasting, spend allocation models, profit optimization, and budgeting processes. • Lead, develop, and mentor senior managers (minimum of 5+ direct reports). • Recruit, hire, and onboard top-tier SEM talent, building new roles and specialty divisions as needed. • Create personalized growth plans, performance improvement pathways, and coaching rhythms. • Ensure performance management rhythms (quarterly evals, coaching cycles, compensation alignment) are upheld with consistency and clarity. • Uphold and model CDM’s culture and core values of extreme ownership, integrity, collaborative success, continuous improvement, and results with speed. • Work closely with Client Services, Paid Social, Creative, CRO, Data/Analytics, and other department heads to unify CDM’s strategy. • Collaborate with the executive team on annual planning, department forecasting, P&L oversight, and long-term strategic investments. • Support new product development, market expansion initiatives, and enterprise-level growth decisions along with ongoing agency and department innovations to continuously evolve and improve agency deliverables and client results.

🎯 Requirements

• 12+ years of comprehensive Paid Search / SEM experience. • 5+ years in a senior leadership role overseeing paid search teams. • 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments. • Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy. • Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams. • Demonstrated success in building departmental processes, onboarding systems, and operational frameworks. • Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics). • Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact. • Preferred: 6+ years Director-level leadership in agency environments. • Experience with CRO, landing page development oversight, or multidisciplinary performance functions. • Experience overseeing 6+ direct reports and departments of 15+. • Exposure to home improvement, home services, or lead generation industries.

🏖️ Benefits

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this! • The chance to shape and grow a high-performing Enterprise Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.