B2B Content Writer

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Codal

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 Series D on 2012-03

Consulting • Logistics • Marketing

Codal is a forward-thinking technology company that specializes in developing innovative, data-driven solutions for a wide range of industries. They collaborate with world-class brands to design user-friendly, compliant eCommerce platforms and modernize tools in finance and vehicle maintenance management. Their expertise spans eCommerce, experience design, AI, data, and cloud architecture, and they are a renowned BigCommerce Agency Partner. Codal's team of designers, developers, and engineers work closely with clients to build scalable and optimized products that drive growth.

📋 Description

• Own Codal's voice across digital and editorial channels • Write and own industry pages and solutions pages across the Codal website • Develop copy articulating Codal's point of difference • Write social media content, mainly for LinkedIn • Collaborate with the Global Head of Marketing and Senior Content Strategist on website positioning and service lines • Produce authoritative blog articles with internal subject-matter experts across engineering, design and strategy • Write and distribute press releases • Develop and execute content strategy and contribute to the editorial calendar • Lead end-to-end case study production from stakeholder brief and client interview through publication • Design and implement a scalable case study process • Work cross-functionally with delivery, sales and design to source stories, gather approvals and publish case studies • Communicate Codal's positioning consistently across content formats • Maintain an enterprise tone of voice across channels and asset types • Track and report content performance, including organic traffic, engagement, lead attribution and pipeline influence • Use data to inform content decisions and set measurable goals • Connect content activity to CRM data and pipeline outcomes in HubSpot and Salesforce • Meet quality, consistency, output, time-to-publish, strategic contribution and engagement targets

🎯 Requirements

• 3–5 years of B2B or enterprise content writing experience, ideally in digital services, technology, agency or consultancy • Proven experience writing for regulated industries such as healthcare, financial services or compliance • Portfolio demonstrating long-form editorial, web copy, case studies, press releases, thought leadership and social media • Exceptional command of English grammar, structure and nuance • Experience interviewing subject-matter experts and translating complex technical ideas into accessible narratives • Strong project management ability across multiple workstreams • Ability to own processes and build systems as well as write content • High standards and high output • Must produce original writing and not rely on AI-generated drafts as a substitute • Must not require visa sponsorship

🏖️ Benefits

• Remote work if located outside Lincoln, UK • Professional roadmap and career development support • Equal employment opportunities • Work on cutting-edge technologies and with innovative organizations