Paid Media Manager

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September 9

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Coins.ph

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Finance • Fintech • Crypto

Coins. ph is the leading crypto exchange in the Philippines, providing a platform for buying, selling, and storing cryptocurrency with ease. With a user base exceeding 16 million, Coins. ph offers services such as bill payments, professional-grade trading through Coins Pro, and educational resources through Coins Academy. Licensed by the Bangko Sentral ng Pilipinas, Coins. ph is a secure and affordable gateway for individuals and corporations in the Philippines to engage in cryptocurrency trading and payments. As the official crypto partner of the Philippine Basketball Association, Coins. ph is committed to fostering innovation in both the sports and cryptocurrency sectors.

201 - 500 employees

Founded 2014

💸 Finance

💳 Fintech

₿ Crypto

💰 $30M Series C on 2022-05

📋 Description

• Plan, execute, and optimize paid media campaigns with a focus on app acquisition through Google Play and Apple Ads. • Manage campaigns on Google Play and Apple Ads, expanding to Google, Meta, Instagram, TikTok, and X over time. • Develop full-funnel marketing strategies to drive awareness, engagement, and app conversion. • Create, test, and optimize ad creatives and copy specifically for app acquisition. • Monitor campaign performance and provide detailed reports on CAC, ROAS, LTV, and other relevant KPIs. • Deliver actionable insights and recommendations to improve campaign effectiveness. • Collaborate with Marketing and CRM teams across time zones to ensure alignment. • Report to the Head of Marketing in Brazil; role is a temporary 3-month contract with potential extension up to 1 year; primary focus is app launch.

🎯 Requirements

• Proven experience managing app campaigns on Google Play and Apple Ads with measurable results. • Strong background in performance marketing and digital advertising. • Knowledge of crypto products, exchanges, blockchain protocols, or digital assets. • Strong analytical skills and attention to detail. • Fluent in Portuguese and English; Spanish is a plus. • Proactive, results-oriented, and able to work independently. • Able to follow instructions and collaborate effectively with team members. • Willing to go beyond basic responsibilities to ensure results. • Flexible to work across global time zones, including collaboration with Asia. • Experience managing campaigns on Google, Meta, Instagram, TikTok, and X (preferred).

🏖️ Benefits

• Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience. • Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement. • A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact. • Remote work (temporary 3-month contract with potential extension up to 1 year).