Director, Business Applications – Marketing & CRM Technology

October 27

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Colibri Group

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Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

📋 Description

• Define and execute the roadmap for marketing and CRM platforms, aligning with business goals and enterprise architecture. • Partner with Marketing, Sales, Customer Support, and IT stakeholders to deliver scalable, integrated solutions that enhance engagement, conversion, and retention. • Lead cross-functional initiatives ensuring alignment with BAU and transformation goals. • Oversee implementation and optimization of Marketing Cloud for campaign orchestration, segmentation, and preference tracking. • Drive adoption of Data Cloud for real-time customer profile unification, behavioral data ingestion, and consent management. • Define, test & enable AI use cases to drive KPI improvements. • Lead the strategy and delivery of Sales Cloud capabilities including lead management, opportunity tracking, quoting, forecasting, and sales analytics. • Partner with Sales leadership to optimize B2B, and B2B2C sales processes, integrating with Revenue Cloud, LMS, and Commerce platforms. • Own the delivery and enhancement of Service Cloud for case management, entitlements, and omnichannel support operations. • Integrate Service Cloud to streamline agent workflows and improve resolution times. • Lead delivery of marketing automation, CRM enhancements, and cross-cloud integrations. • Build and mentor a high-performing team of business analysts, solution architects, and platform specialists.

🎯 Requirements

• 10+ years of experience in enterprise business applications, with at least 5 years in marketing and CRM technology leadership. • Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, Sales Cloud, and Service Cloud. • Strong understanding of marketing operations, sales enablement, customer support, and lifecycle strategies. • Experience leading cross-functional teams and managing large-scale transformation programs. • Familiarity with DevOps practices and tools (e.g., Copado, Flosum, Salesforce DX) is a plus. • Excellent communication, stakeholder management, and strategic planning skills.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development