Senior Marketing Manager

🕒 5 days ago

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Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

🍽️ Food & Beverage

Healthcare • Consulting • Food & Beverage

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Own the roadmap and hands-on execution across SimpleNursing’s earned and owned marketing channels, including SEO, content, lifecycle email, landing pages, website experiences, and conversion rate optimization • Grow organic acquisition by identifying search opportunities, improving existing content, developing high-intent resources, and partnering with Engineering on technical SEO improvements • Build and optimize lifecycle programs across onboarding, nurture, promotional, and re-engagement journeys, using student stage, behavior, and engagement signals to create more relevant experiences • Improve conversion across landing pages, trial sign-up flows, and content-to-purchase pathways by developing hypotheses, launching structured tests, and using results to guide the next iteration • Analyze customer journeys and funnel performance using tools such as GA4, Google Search Console, Ahrefs, Hotjar, or Microsoft Clarity, identifying where students disengage and prioritizing improvements based on business impact • Partner across Paid Media, Product, Creative, Analytics, Engineering, and external agencies or contractors while communicating clear priorities, performance updates, learnings, and recommendations to senior stakeholders

🎯 Requirements

• Six or more years of experience in B2C growth, digital marketing, demand generation, or a similar environment, with meaningful ownership across earned and owned channels • Hands-on experience across several areas of the role, including SEO, content marketing, lifecycle email, landing pages, website optimization, and conversion rate optimization • A track record of personally launching campaigns, experiments, webpages, or customer journeys and using measurable results to improve acquisition, engagement, conversion, or retention • Strong analytical judgment and experience translating performance data, customer behavior, and testing results into clear actions and priorities • The ability to work effectively across Product, Paid Media, Creative, Analytics, Engineering, and leadership teams while influencing decisions without direct authority • Strong communication and executive presence, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next • Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus. Experience with nursing education, professional learning, community-driven acquisition channels such as Reddit, or high-growth businesses is also welcomed.

🏖️ Benefits

• Own a meaningful part of the SimpleNursing growth engine and see the connection between your work and student acquisition, engagement, conversion, and retention • Work across the full customer journey, from the moment a nursing student discovers SimpleNursing through the experiences that help them become an engaged customer • Bring ideas to life through content, campaigns, webpages, customer journeys, and experiments rather than being removed from the execution • Partner with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while maintaining clear ownership of your channels • Join a growing business where your judgment, curiosity, and ability to identify new opportunities will have a visible impact • Support future nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed