Content and Social Media Lead

November 25

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Collective

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Fintech • SaaS

Collective is an all-in-one financial platform for self-employed entrepreneurs and freelancers. It provides software tools and partnered services for tax optimization, bookkeeping, payroll, and business formation, helping members save on business taxes and manage their finances efficiently. Collective offers self-help tools rather than legal or financial advice and integrates third-party tax preparation and related services.

51 - 200 employees

Founded 2020

💳 Fintech

☁️ SaaS

📋 Description

• Lead video content creation and production across all platforms (YouTube, TikTok, Instagram, LinkedIn) • Direct and collaborate with Collective team members, executives, and subject matter experts to create engaging video content, testimonials, explainers, and social-first videos. • Collaborate with members, influencers, and other experts to help drive better content • Develop and maintain a consistent visual style and content quality bar across all video and social content. • Execute a comprehensive organic content strategy spanning social media, video, and community engagement. • Manage day-to-day social media posting, content optimization, and platform-specific adaptations. • Build and nurture online communities that strengthen brand loyalty and convert audience members into customers. • Track and grow followers, subscribers, and reach across all social channels. • Measure and optimize content's impact on new customer acquisition and conversion. • Monitor engagement rates, community sentiment, repeat engagement, and movement building metrics.

🎯 Requirements

• 5-7+ years of experience in content creation, video production, and social media marketing with a strong portfolio of work demonstrating audience growth and business impact • Hands-on creator first, strategist second—you're comfortable behind the camera shooting and directing content, with strong creative vision for what makes compelling video. • Proven track record of creating engaging video content that drives views, engagement, audience growth, and conversions • Deep expertise across social platforms with understanding of what makes content perform on each • Comfortable being on camera and directing others on camera; able to bring out authentic performances from non-professional talent • Experience building and nurturing online communities, not just broadcasting content • Scrappy, resourceful, and able to produce high-quality content without massive budgets or teams • Strong analytical skills with ability to connect content performance to business outcomes • Data-driven with ability to analyze performance and iterate quickly.

🏖️ Benefits

• Remote-Friendly Environment: Flexibility to work from home while staying connected to the team. • Health & Wellness: $200 quarterly reimbursement to support your well-being. • Fresh Lunch: Provided on in-office days for those in a hybrid schedule. • Commuter Support: $150 monthly reimbursement for transit expenses for those in a hybrid schedule. • Time Off: Flexible PTO plus 14 company holidays. • Comprehensive Coverage: 100% medical, dental, and vision for employees; 75% coverage for dependents. • Parental Leave: 16 weeks fully paid. • Retirement & Ownership: 401k plan plus an equity package. • Team Connection: Quarterly virtual events and an annual in-person summit.