Marketing Campaign Manager
November 6
📋 Description
• Plan and execute multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth. • Collaborate cross-functionally with Sales, Product Marketing, Content, and Community teams to ensure campaign alignment and impact. • Develop creative, prospect-centric messaging that resonates with our audience at every stage of the buyer journey. • Leverage multiple channels — including email, paid ads, events, webinars, and podcasts — to create, capture, and convert demand. • Partner on Account-Based Marketing (ABM) strategies to target and convert high-value prospects. • Measure and optimize campaign performance using data-driven insights to improve ROI and effectiveness. • Manage multiple campaigns simultaneously, tracking timelines, budgets, and outcomes through project management tools. • Stay ahead of marketing trends and continuously look for new ways to innovate, experiment, and improve campaign outcomes.
🎯 Requirements
• 7+ years of experience in B2B SaaS marketing • 2+ years of experience in a demand generation or campaign management role • Experience running multi-channel campaigns across events, webinars, email, podcasts, and paid media • Proficiency in HubSpot (or similar marketing automation platforms) • A strong mix of creative and analytical skills — you can write compelling copy and interpret performance data with equal confidence • Excellent project management skills — you can juggle multiple campaigns, timelines, and stakeholders with ease • A data-driven mindset — you make decisions based on insight, not instinct. • Bonus: Familiarity with Account-Based Marketing (ABM) and B2B SaaS sales cycles
🏖️ Benefits
• Remote-first culture (with plenty of in-person experiences sprinkled in) • Company-wide closure between December 25th and January 1st • Health and dental benefits, including a $1,000 healthcare spending account • RRSP/TFSA contributions up to $3,000 a year (no employee contribution required!) • Twice-yearly company-wide summits (we call it HQ — and you’ll love it) • A delightful team of smart people who are good at what they do
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