Strategic Proposal and Messaging Writer

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Compose.ly

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B2B • SaaS • Marketing

Compose. ly is a premier content writing service that provides high-quality, SEO-friendly content tailored to engage your audience and elevate your business. Specializing in content creation across various industries, Compose. ly connects businesses with a network of specialized writers for managed content services, including blog writing, white papers, eBooks, technical writing, and more. The platform streamlines content creation and offers services that range from SEO optimization to full account management, ensuring content that aligns with brand voice and maximizes search engine rankings. Compose. ly aims to deliver efficient and effective content solutions that drive results, with a focus on experience, expertise, authority, and trustworthiness.

51 - 200 employees

Founded 2016

🤝 B2B

☁️ SaaS

📋 Description

• Audit existing RFP materials and supporting documents. • Conduct interviews with internal stakeholders (especially the founder) to extract positioning, values, and differentiators. • Develop a "message house" for two target personas (academic medical centers and nonprofit health systems). • Deeply understand the company’s value props and weave them into the RFP and sales collateral. • Create two core RFP narrative versions covering ~80% of standard content, adaptable for various proposals. • Edit and elevate tone and clarity of existing content to reflect a unified brand voice. • Collaborate with internal team on future proposals, slide decks, and external messaging.

🎯 Requirements

• 5+ years of experience in product marketing, content strategy, storytelling, or proposal writing. • Strong storytelling, conversion writing, and copy editing abilities. • Experience working directly with founders or senior executives. • Comfortable working in ambiguity and synthesizing input from multiple sources. • Willing to ask intentional questions and collaborate to create the strongest outcome. • Exceptional attention to detail, flexibility, and responsiveness to feedback. • Experience creating messaging frameworks or "message houses."