PPC Specialist

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November 1

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Concepta LLC

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eCommerce • Retail • Marketplace

Concepta LLC is a company that builds, grows, and acquires high-performing consumer brands, particularly in Beauty & Personal Care. Founded in 2014 with a single product and no outside funding, the company operates and scales Amazon-first brands, using Amazon FBA and hybrid FBA/DTC fulfillment. Concepta focuses on acquiring US-based brands with proven sales ($500K–$15M annually), strong organic traction and reviews, and established supply chains; its portfolio includes multiple Amazon bestsellers and it emphasizes scaling, logistics, and customer trust.

51 - 200 employees

Founded 2014

🛍️ eCommerce

🛒 Retail

🏪 Marketplace

📋 Description

• Achieve product sales and advertising spend goals through strategic management and optimization of Amazon PPC campaigns. • Develop and implement PPC advertising strategies. • Build and cluster a comprehensive semantic core. • Design a campaign structure with targeting rules, bid strategies, and negative keyword logic. • Create a launch plan aligned with the advertising strategy. • Manage and optimize product advertising campaigns. • Set up new campaigns based on defined structures and product goals. • Analyze campaign performance using key reports (STR, SQP, Placement Report, Market Basket Analysis, etc.) to identify actionable insights. • Adjust bids, targeting, and budgets to meet performance KPIs (sales, margin, TACOS, ACOS). • Test new campaign types, expand keyword portfolios, and scale successful campaigns. • Market and competitor analysis. • Monitor competitor performance, pricing, share of voice, and organic vs. paid visibility. • Identify market opportunities to improve campaign efficiency and product positioning. • Reporting. • Prepare daily, weekly, and monthly performance reports aligned with product KPIs. • Provide data-driven recommendations for optimization and scaling.

🎯 Requirements

• 3+ years of proven success managing Amazon PPC campaigns. • Demonstrated experience handling advertising portfolios with monthly budgets of $100,000+. • Deep understanding of key advertising and business KPIs, and how to influence them. • Strong knowledge of Amazon algorithms and ranking mechanisms. • Proficiency with tools such as Helium10, DataRova, Google Sheets, and Scale Insights. • Experience working with Brand Analytics reports and interpreting their data. • High attention to detail and strong analytical thinking. • Systematic and data-driven approach to problem-solving. • Ability to work effectively with large datasets. • English – B2+ (required).