Senior Field Marketing Manager

November 26

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Confluent

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Artificial Intelligence • SaaS • Cloud Computing

Confluent is a company that specializes in data streaming platforms which turn real-time data events into actionable outcomes. Their solutions enable the development of intelligent, real-time applications, empowering teams and systems to respond to data instantly. Confluent builds a new data category that impacts the real world by providing the infrastructure for real-time data streaming, which is recognized and partnered with major tech companies like Google Cloud and Microsoft. The company maintains a remote-first culture, hiring talent from over 25 countries, and values diversity and inclusivity in their workplace.

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

☁️ SaaS

💰 Secondary Market on 2021-06

📋 Description

• Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools. • Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering. • Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience. • Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities. • Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments. • Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs. • Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption. • Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans. • Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget. • Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact. • Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption. • Review and communicate West National regional performance using a data-driven approach. • Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal). • Travel up to 25% as needed.

🎯 Requirements

• 6+ years of proven field marketing experience within enterprise software/SaaS. • Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States. • Proven track record of generating pipeline and expanding customer accounts. • Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs. • Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations. • Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution. • Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams. • Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously. • Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills. • Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders. • Team player with the flexibility to adjust to the dynamic nature of a high-growth organization. • Account Based Marketing (ABM) experience • Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo. • Experience with tools including Splash, Jira, Tableau and Asana a plus.

🏖️ Benefits

• Offers Equity