Outbound Marketing Manager

🕒 July 15

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc) • Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input • Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute • Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact • Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field • Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement • Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today

🎯 Requirements

• Bachelor’s degree in related field or equivalent business experience • 4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar • B2B SaaS or MSP/channel experience a strong plus • Proven track record getting sales teams to adopt and execute marketing-built sequences • Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly • Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs • Sharp messaging instincts • Data-driven: comfortable analyzing sequence performance and making the case for what to kill, keep, or change.

🏖️ Benefits

• ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment.