Senior Marketing Operations Manager

Job not on LinkedIn

September 19

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

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ConnectWise

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SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

📋 Description

• Accelerate demand generation engine by leveraging marketing technology, data, and AI. • Report to the VP of Demand Gen and work closely with the RevOps team. • Serve as the connective tissue between demand generation, sales, RevOps, and product marketing. • Work on strategic technology projects for the Marketing and Demand Gen Team. • Drive AI strategy execution for the Marketing and Revenue Teams. • Monitor and maintain data hygiene, enrichment, segmentation, and attribution tracking across platforms. • Manage lead routing, scoring models, and revenue cycle architecture to ensure seamless marketing-to-sales handoffs and pipeline acceleration. • Act as the primary liaison between marketing, sales, revenue operations, product marketing, and analytics teams to align campaigns with business objectives. • Translate business needs into operational requirements and ensure timely delivery of marketing programs and technology projects. • Support campaign execution teams (webinars, live events, digital) by building operational infrastructure, workflows, and analytics. • Lead complex, multi-stakeholder marketing initiatives from concept through execution and measurement. • Champion a test-and-learn mindset, continuously identifying opportunities to improve efficiency, scalability, and business impact. • Onsite/Hybrid/Remote depending on location; 0-10% travel may be required.

🎯 Requirements

• 6–10 years of experience in marketing operations, demand generation operations, or revenue operations in a B2B SaaS environment. • Proven expertise in marketing automation platforms (Marketo/HubSpot/Pardot), Salesforce CRM, and analytics tools (Tableau, Looker, PowerBI, etc.). • Strong understanding of demand generation funnels, campaign attribution, and pipeline metrics. • Hands-on experience implementing AI-driven marketing solutions (e.g., content generation, predictive scoring, chatbots, recommendation engines). • Excellent stakeholder management and communication skills, with a track record of cross-functional influence.