Director of Product Marketing

October 7

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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ControlUp

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SaaS • Enterprise • B2B

ControlUp is a global technology company specializing in digital employee experience (DEX) platforms. It provides IT teams with real-time visibility, actionable insights, and automated remediation tools to enhance the digital workplace. ControlUp's solutions cover end-to-end visibility, monitoring for VDI & DaaS, patch management, and risk mitigation across various desktop environments and applications, aiming to optimize IT operations and improve user experience.

201 - 500 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Lead and Manage the Product Marketing Function – Manage, mentor, and grow a team of product marketers, while driving cross-functional alignment with product, sales, and marketing leadership. • Own Positioning and Messaging – Define and refine ControlUp’s positioning and messaging to differentiate our DEX solutions and align with key personas across the buyer’s journey. • Drive GTM Strategy – Build and execute go-to-market strategies for product launches, solution campaigns, and sales plays that drive pipeline and revenue. • Sales Enablement – Partner with sales leadership to equip the field with tools, training, and content to effectively communicate our value proposition and close deals. • Content Leadership – Oversee the creation of impactful assets—presentations, case studies, eBooks, videos, demos—that educate, engage, and inspire both technical and business audiences. • Market & Competitive Intelligence – Lead efforts to analyze market trends, customer needs, and competitive dynamics. Translate insights into actionable strategies for product and sales teams. • Thought Leadership & Evangelism – Represent ControlUp at industry events, webinars, and customer meetings, articulating our vision and reinforcing our position as the DEX market leader. • Collaboration Across Teams – Work closely with product management, engineering, and field marketing to ensure alignment between product capabilities, messaging, and market needs. • Drive regular engagement with Analysts - Provide regular updates on product and messaging to Analysts such as Gartner on company, product and market updates

🎯 Requirements

• 8+ years of product marketing experience, with at least 3 years in a leadership or people management role. • Proven success leading product marketing in enterprise software; experience in End-User Computing (Citrix, VMware Horizon, Microsoft AVD) or Unified Endpoint Management (UEM) is strongly preferred. • Ability to craft differentiated positioning and messaging and translate complex technical concepts into compelling business value. • Experience building GTM strategies and scaling a product marketing function. • Strong leadership, mentoring, and cross-functional collaboration skills. • Excellent written and oral communication skills, with the ability to create and deliver persuasive presentations. • Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field (or equivalent experience). • Bonus points for hands-on experience with video, design, or storytelling through multimedia.

🏖️ Benefits

• ControlUp embraces diversity and equal opportunity • Commitment to building a team that represents a variety of backgrounds, perspectives, and skills.