Senior Product Marketing Manager

November 17

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ControlUp

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SaaS • Enterprise • B2B

ControlUp is a global technology company specializing in digital employee experience (DEX) platforms. It provides IT teams with real-time visibility, actionable insights, and automated remediation tools to enhance the digital workplace. ControlUp's solutions cover end-to-end visibility, monitoring for VDI & DaaS, patch management, and risk mitigation across various desktop environments and applications, aiming to optimize IT operations and improve user experience.

201 - 500 employees

Founded 2013

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Develop and iterate product positioning and messaging that differentiates ControlUp DEX solutions in the market. • Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in executing sales plays in terms of user and customer value for ControlUp products. • Content Creation – use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for ControlUp. • Attend, contribute and present at ControlUp field marketing events – including working on messaging, themes, creating and delivering booth demos, presentations and briefing sales teams on how to effectively follow up on leads generated at events. • Sales enablement – create and maintain content to educate the field on product capabilities that support the product use case. • Market and competitive intelligence – understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges. • Cross-team collaboration – This role will work with engineering, product, and the sales teams to deliver slide decks, tutorials, eBooks, demos, videos, and other collateral that align with our go-to-market initiatives. • Content evangelism – this role will contribute to educating sales and SE teams on the availability and usability of the content.

🎯 Requirements

• 5+ years of B2B software product marketing experience with at least 2 years of experience related to End-User Computing (such as Citrix, VMware Horizon and Microsoft AVD) or Unified Endpoint Management (UEM), desktop solutions. • A thorough understanding of relevant technologies and curiosity and passion to always learn more about how things work. • Excellent written and oral communication/presentation skills including ability to create and deliver effective presentations. • The ability to drive technical content-related projects to completion independently and in a timely matter. • Strong project management skills and the ability to build end-to-end plans and manage execution across cross-functional teams. • Excellent inter-personal skills and successfully build relationships with geographically dispersed colleagues and teams. • Bachelor’s in Computer Science, Engineering or a related technical field OR equivalent work experience. • Having some experience with video editing and graphics design is a plus.

🏖️ Benefits

• ControlUp embraces diversity and equal opportunity. • Committed to building a team that represents a variety of backgrounds, perspectives, and skills.