Senior External Communications Manager

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November 19

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Coupa Software

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SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

📋 Description

• Develop and execute an integrated communications plan aligned with Coupa’s global narrative and business priorities in key growth markets. Localize global messaging to ensure it resonates across prioritized international markets, adapting content for cultural, linguistic, and business nuances. Note: there is a globalization and translation team to support regional efforts in non-english languages. • Build and maintain strong relationships with key journalists, editors, and influencers across business, technology, and industry outlets. Identify opportunities to showcase Coupa executives, customers, and partners in earned media, speaking engagements, and thought leadership platforms. Draft and review press materials, bylines, op-eds, and Q&As to ensure consistent and compelling storytelling. • Collaborate closely to amplify customer success stories, launches, and go-to-market partnerships. Showcase customer impact through media placements, digital storytelling, and event visibility — reinforcing the value and reach of the Coupa ecosystem. Support regional events and conferences (e.g., Coupa Inspire, industry summits) with executive visibility, media engagement, and thought leadership programming. • Lead and guide EMEA PR agencies, ensuring clear priorities, measurable outcomes, and strategic alignment with global objectives. Collaborate with global marketing, partner/alliance, product, legal, and sales teams to ensure message consistency and integrated storytelling. • Track and analyze media performance, sentiment, and share of voice across EMEA markets. Provide insights and recommendations to continuously enhance regional strategy and strengthen Coupa’s external reputation.

🎯 Requirements

• 5-7 years of experience in corporate or external communications, ideally within B2B SaaS, enterprise software, or AI-driven industries • Deep understanding of the EMEA media landscape and proven success building relationships with regional business, tech, and trade outlets • Demonstrated ability to create compelling narratives that drive awareness, influence perception, and support business growth • Experience in partner and ecosystem communications, including co-marketing or joint storytelling initiatives • Excellent writing, editing, and messaging skills — able to distill complex technology and business topics into clear, engaging content • Proven experience managing crisis and issue communications • Strong collaboration and relationship-building skills across global, matrixed organizations • Experience managing agencies and executing multi-market PR campaigns • Analytical mindset with experience tracking media metrics and communications performance • Bonus: Experience with AI or emerging technology communications; multilingual fluency; prior experience in publicly traded or rapidly scaling organizations

🏖️ Benefits

• Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.