
201 - 500 employees
Founded 2011
📣 Marketing
💼 Consulting
✈️ Travel
💰 $12M Series B on 2013-10
Marketing • Consulting • Travel
CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.
🔥 12 hours ago
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201 - 500 employees
Founded 2011
📣 Marketing
💼 Consulting
✈️ Travel
💰 $12M Series B on 2013-10
Marketing • Consulting • Travel
CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany, and Ukraine, along with five gaming hubs in India, Israel, Turkey, Serbia, and Cape Town. The company specializes in mobile gaming, casual games, game portfolio management technology, mobile marketing platforms, and game analytics. CrazyLabs focuses on various categories including Hyper Casual Games, Lifestyle Games, and Casual IP Games, and is known as a top mobile publisher in the free-to-play mobile games market.
• Design new features, systems, and content for hybrid-casual games from ideation through prototype and validation • Create mechanics, systems, progression, meta features, and player journeys • Turn game ideas into design concepts, prototypes, flows, and specifications • Test and iterate on gameplay ideas using playtests, player behavior, and performance data • Design and balance progression, rewards, economies, and monetization systems • Collaborate with Product Owners, developers, artists, and Data Analysts • Analyze KPIs, player behavior, market trends, competitor games, and test results • Participate in prototype reviews and assess the potential of concepts and mechanics • Research successful and emerging games for mechanics, features, trends, and opportunities • Create design documentation including game briefs, feature specifications, flows, wireframes, and balancing models • Use AI tools for ideation, prototyping, balancing, research, and analysis • Contribute creativity, curiosity, and design thinking to a multidisciplinary team
• 3+ years experience designing mobile games, ideally within casual, hybrid-casual genres • Strong understanding of game design fundamentals, including core loops, mechanics, systems, progression, balancing, player motivation, and reward structures • Experience taking game concepts or features from idea through implementation and iteration • Strong understanding of the mobile F2P market and what drives engagement, retention, and monetization • Ability to use data, KPIs, playtests, and player feedback to evaluate and improve game designs • Strong analytical and problem-solving skills combined with creativity and a strong player mindset • Ability to communicate ideas clearly through documentation, flows, mockups, references, or prototypes • Excellent written and verbal communication skills in English • Strong knowledge of current mobile gaming trends and a genuine passion for playing and analyzing games • Demonstrated hands-on use of AI tools in a design workflow, not just familiarity • Comfort adopting new AI-driven tools quickly and adapting workflows as the toolset evolves • Experience designing successful hybrid-casual or casual mobile games • Experience in Unity • Experience with economy and monetization design
• Annual team trip • Global holiday celebrations and presents • Birthday and job anniversary presents • Flexible remote work • Support from an experienced People team for integration and employee journey • AI training, teaching, and support from a dedicated AI Lead team
Apply Now🕒 June 21
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