Product Marketing Specialist

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September 29

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Creative Chaos

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B2B • SaaS • Productivity

Creative Chaos is an innovation delivery agency that partners with businesses of all sizes to develop and bring products to market. They focus on creating user-centered experiences and translating consumer insights into innovative products. They offer services such as team augmentation, MVP (Minimum Viable Product) development, and DevOps and cloud solutions to help businesses innovate, develop, and deliver products efficiently. Creative Chaos acts as an extension to their clients' teams, providing support and expertise throughout the product development process.

201 - 500 employees

Founded 2000

🤝 B2B

☁️ SaaS

⚡ Productivity

📋 Description

• Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points). • Translate product features into crisp, customer-ready benefits for founders, CEOs, and operators. • Own competitive messaging and keep differentiators sharp. • Partner with writers and marketing to ensure ad copy, landing pages, and nurture emails follow a consistent narrative. • Review and refine drafts for flow, clarity, and ad-to-page scent. • Create content briefs to provide context for execution teams. • Ensure landing pages have a strong hook, proof, and CTA that matches visitor journey stage. • Audit funnels and campaigns for consistency and conversion improvements. • Own headline/subhead frameworks for repeatable, on-brand copy. • Interview customers, gather case studies, and translate customer words into social proof. • Support Sales with decks, one-pagers, and talk tracks aligned to the website. • Partner with Product/Service team to translate new features into marketing collateral.

🎯 Requirements

• 4+ years in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services. • Strong portfolio of work: landing pages, ad copy, messaging frameworks. • Comfort working hands-on (writing, editing). • Ability to think like a founder: big picture positioning and small details on a headline. • Curiosity about startups, finance, and how growing companies buy services.