Director, Product Marketing – International, EMEA, APAC

🕒 April 20

🇬🇧 United Kingdom – Remote

💵 £140k - £170k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

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Cresta

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤖 Artificial Intelligence

🏢 Enterprise

SaaS • Artificial Intelligence • Enterprise

Cresta is an enterprise-grade AI platform that focuses on enhancing contact center operations. By employing a unified platform for human and virtual agents, Cresta aims to improve customer experience, increase revenue, and reduce costs. The platform integrates AI to assist with sales, customer care, retention, and collections, providing real-time guidance and insights. Cresta's AI capabilities include conversation intelligence, agent assistance, quality management, and virtual agents. With a focus on automation and augmentation, Cresta seeks to transform workflows and customer interactions across various industries, including telecommunications, finance, and retail.

📋 Description

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging • Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders • Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral • Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements • Partner with global product marketing to refine positioning, messaging, and launches based on regional insights • Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community • Partner with global marketing on regional research driven content production • Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth • Collaborate with demand generation and regional marketing to align campaigns with market nuances • Develop scalable regional enablement frameworks for sales and customer-facing teams • Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness • Act as a bridge between global and regional teams to balance consistency and localization

🎯 Requirements

• 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology • Experience supporting go-to-market strategy across EMEA and/or APAC • Strong narrative-building and storytelling skills for complex platforms • Proven ability to partner with sales and drive revenue impact • Excellent communication and executive presentation skills • Highly analytical and data-driven • Strong cross-functional leadership skills • High cultural awareness across international markets • Experience in contact center or customer experience technology (preferred) • Familiarity with AI, large language models, or agentic systems (preferred) • Experience in high-growth or scale-up environments (preferred)

🏖️ Benefits

• Comprehensive medical, dental, and vision coverage with plans to fit you and your family • Flexible PTO to take the time you need, when you need it • Paid parental leave for all new parents welcoming a new child • Retirement savings plan to help you plan for the future • Remote work setup budget to help you create a productive home office • Monthly wellness and communication stipend to keep you connected and balanced • In-office meal program and commuter benefits provided for onsite employees